This article was first published December 13, 2007 on the Tatum Marketing blog
Choosing a name for your technology product, service or company can be a real pain in the you-know-what. There are seemingly a thousand and one things you have to worry about. Is it already taken? Does it mean something horrible in Chinese? Can I get a URL? Could my competitors make fun of it? And so on.
Still, we all have to do it at some time or another. Half Again Marketing has some very good tips and ideas on naming here. Guy Kawasaki has also written about naming. Check out The Name Game, Trademark Tips for Your Web App, and A Study of the Pros and Cons of Company Names.