What is Web 2.0 & what does it mean to technology marketers?
Web 2.0 could easily be one of the more over – and often incorrectly – used terms now appearing just about everywhere. But it does have significance to tech marketers because it substantially changes the way we communicate with our prospects and clients.
Basically, we are talking about hosted applications with a community of users. The most common of these right now are social networks and blogs. A recent technology marketing study shows that podcasts are coming on strong.
One of the hallmarks of Web 2.0 is user-generated content. That means you as a marketer no longer control the message. All participants can pretty much add content at will. The result is often a much more “real” view of a product, service, company, problem or opportunity.
The community aspect of Web 2.0 creates a great opportunity for marketers because it ensures a truly targeted audience. People will subscribe to your blog or podcast only if they’re interested. TechnoBuzz is a good example.
Technology marketers simply cannot afford to ignore Web 2.0 marketing channels. You’re reading this blog so you’re already a part of it. Now join in and start commenting.
Technorati Tags: technology marketing, tech marketing, web 2.0, blogging, social networking, podcasts, technobozz, tatum marketing
This article was first published October 30, 2007 on the Tatum Marketing blog
Web 2.0 could easily be one of the more over – and often incorrectly – used terms now appearing just about everywhere. But it does have significance to tech marketers because it substantially changes the way we communicate with our prospects and clients.
Basically, we are talking about hosted applications with a community of users. The most common of these right now are social networks and blogs. A recent technology marketing study shows that podcasts are coming on strong.
One of the hallmarks of Web 2.0 is user-generated content. That means you as a marketer no longer control the message. All participants can pretty much add content at will. The result is often a much more “real” view of a product, service, company, problem or opportunity.
The community aspect of Web 2.0 creates a great opportunity for marketers because it ensures a truly targeted audience. People will subscribe to your blog or podcast only if they’re interested. TechnoBuzz is a good example.
Technology marketers simply cannot afford to ignore Web 2.0 marketing channels. You’re reading this blog so you’re already a part of it. Now join in and start commenting.
Wed, Nov 4, 2009
Conversion Optimization, Traffic
Written by: Susan Tatum