Tag Archive | "website"

What technology buyers don’t want to see on your website

Wednesday, November 4, 2009

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   Written by: Susan Tatum

What technology buyers don’t want to see on your website A couple of weeks ago I gave an online marketing presentation for SoftwareCEO University. One of the topics that drew the greatest interest was “8 Factors that Reduce Website Readability”. So, I’m printing the list here for those of you who missed the presentation. 1.Graphics [...]

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What technology buyers don’t want to see on your website

Wednesday, November 4, 2009

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   Written by: Susan Tatum

Yesterday I wrote about the 8 things that technology buyers don’t want to see on your website. Today’s article answers the obvious question. “Okay, so what DO they want to see?” The oft-quoted (by me) Enquiro Research’s Business to Business Survey 2007 asked participants to rank website factors on a scale of 1 to 7 [...]

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Your web site needs a makeover. Fixing it should be a top priority.

Wednesday, November 4, 2009

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   Written by: Susan Tatum

Your web site needs a makeover. Fixing it should be a top priority. When was the last time you took a really good look at your website? I thought so. Judging by the likely effectiveness of most of the dozens of business technology websites I look at every week, a radical website makeover should be [...]

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Should high tech marketers post prices for all to view?

Tuesday, November 3, 2009

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   Written by: Susan Tatum

Do you post your prices on your website? The wisdom and/or necessity of this in some ways depends on whether you are marketing SaaS, enterprise software, support or consulting services or other kinds of products. Anne Holland at MarketingSherpa makes some very good points in favor of posting pricing in her recent blog post Should [...]

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