Tag Archive | "website"
SEO and Web Marketing: What is Important to Human Customers?
SEO and Web Marketing: What is Important to Human Customers? Eighth in a series of articles on SEO and website marketing appearing every Thursday. We have talked about what is important for search engines but it is also important to talk about what is important to customers. Anyone who comes to your website is a [...]
Continue reading...Search Engine Optimization and Web Marketing in Plain English
Search Engine Optimization and Web Marketing in Plain English This article begins a series about business-to-business search engine optimization & web marketing by Tatum Marketing’s Chief SEO Strategist, Eric Gerds. This series will run every Thursday indefinitely. Everyone wants their website to be found easily by their customers. What is the point of creating a [...]
Continue reading...Search Engine Optimizaton: Machine vs. Man.
Search Engine Optimizaton: Machine vs. Man. Fourth in a series of articles on SEO and website marketing appearing every Thursday. I’m not talking about skynet from the terminator movies, but I’m talking about website design where people create their website either to work with search engines or only for human viewers, cutting out the other [...]
Continue reading...Picking the right keywords
Picking the right keywords In last week’s article I went over the basic concepts behind keywords. Now, how does one go about picking good keywords? No website should rely on a single keyword; there is normally a group of keywords which attract people to any website. Think about it being like the different ways to [...]
Continue reading...Search Engine Optimization: a Very Big Deal in Website Development
Search Engine Optimization: a Very Big Deal in Website Development From my perspective, way too many websites are created or modified without a thought given to search engine optimization (SEO). I view it that way because I hate seeing money wasted on websites that don’t perform well. Another way to look at it, of course, [...]
Continue reading...Online Lead Generation: Finding Your Prospects Online
Online Lead Generation: Finding Your Prospects Online This is the second of a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog. If you read the first article in this series, you know the reasons you want to be highly visible online. Now the question is: where should you [...]
Continue reading...Online B2B Lead Generation Trumps Offline Tactics
Online B2B Lead Generation Trumps Offline Tactics This is the second of a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog. If you read the first article in this series, you know the reasons you want to be highly visible online. Now the question is: where should you [...]
Continue reading...Test Your Website for Customer Focus
Test Your Website for Customer Focus These days we all talk about being customer focused, but are we really? If you love your product or service (and who doesn’t?) it’s only natural to want to talk about all the great features and functionality you’ve packed into it. But, your prospects want to hear how your [...]
Continue reading...Think of the Website as a Marketing Hub
Think of the Website as a Marketing Hub If there is a universal marketing tool beyond business cards – the one thing that every business needs — it’s a website. I don’t know of a single company, especially a business-to-business company, that doesn’t need a very good website. Go ahead. Send me all your examples [...]
Continue reading...Website Content – Why Your Visitors Visit
You’ve heard it before – probably more than you want. On the web, Content is King. But do you really pay attention? Do you have a content plan for your site – or are you just serving up the same old stuff you’ve been serving for years with the possible addition of a few news [...]
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- Why we don’t do marketing plans
- 6 Dangerous Do-It-Yourself Marketing Applications
- How to Really Piss Off Your Customers
- More Website Traffic – How Much?
- When to start marketing
- It's Time to Abandon Antiquated Beliefs About PR (Part 1 of 3)
- A kick in the butt for unfocused marketers
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- Matthew Walmsley: Thanks, I liked this blog post. I found this site ...
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- Susan Tatum: Hi Dave, Very good point. Far too many business...
Thursday, November 5, 2009
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Written by: Eric Gerds