Tag Archive | "website"
Picking the right keywords
Picking the right keywords In last week’s article I went over the basic concepts behind keywords. Now, how does one go about picking good keywords? No website should rely on a single keyword; there is normally a group of keywords which attract people to any website. Think about it being like the different ways to find a [...]
Continue reading...Search Engine Optimization: a Very Big Deal in Website Development
Search Engine Optimization: a Very Big Deal in Website Development From my perspective, way too many websites are created or modified without a thought given to search engine optimization (SEO). I view it that way because I hate seeing money wasted on websites that don’t perform well. Another way to look at it, of course, is [...]
Continue reading...Online Lead Generation: Finding Your Prospects Online
Online Lead Generation: Finding Your Prospects Online This is the second of a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog. If you read the first article in this series, you know the reasons you want to be highly visible online. Now the question is: where should you be visible? The [...]
Continue reading...Online B2B Lead Generation Trumps Offline Tactics
Online B2B Lead Generation Trumps Offline Tactics This is the second of a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog. If you read the first article in this series, you know the reasons you want to be highly visible online. Now the question is: where should you be visible? The [...]
Continue reading...Test Your Website for Customer Focus
Test Your Website for Customer Focus These days we all talk about being customer focused, but are we really? If you love your product or service (and who doesn’t?) it’s only natural to want to talk about all the great features and functionality you’ve packed into it. But, your prospects want to hear how your product [...]
Continue reading...Think of the Website as a Marketing Hub
Think of the Website as a Marketing Hub If there is a universal marketing tool beyond business cards – the one thing that every business needs — it’s a website. I don’t know of a single company, especially a business-to-business company, that doesn’t need a very good website. Go ahead. Send me all your examples of companies [...]
Continue reading...Website Content – Why Your Visitors Visit
You’ve heard it before – probably more than you want. On the web, Content is King. But do you really pay attention? Do you have a content plan for your site – or are you just serving up the same old stuff you’ve been serving for years with the possible addition of a few news releases? [...]
Continue reading...What technology buyers don’t want to see on your website
What technology buyers don’t want to see on your website A couple of weeks ago I gave an online marketing presentation for SoftwareCEO University. One of the topics that drew the greatest interest was “8 Factors that Reduce Website Readability”. So, I’m printing the list here for those of you who missed the presentation. 1.Graphics – especially [...]
Continue reading...What technology buyers don’t want to see on your website
Yesterday I wrote about the 8 things that technology buyers don’t want to see on your website. Today’s article answers the obvious question. “Okay, so what DO they want to see?” The oft-quoted (by me) Enquiro Research’s Business to Business Survey 2007 asked participants to rank website factors on a scale of 1 to 7 based [...]
Continue reading...Your web site needs a makeover. Fixing it should be a top priority.
Your web site needs a makeover. Fixing it should be a top priority. When was the last time you took a really good look at your website? I thought so. Judging by the likely effectiveness of most of the dozens of business technology websites I look at every week, a radical website makeover should be priority #1 [...]
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- Keyword Ranking and Being Number 1
- B-to-B Website Re-Design: Advance with Caution.
- B2B SEO: Why You Should Include Meta Keyword Tags
- Intuition Sucks – That’s Why We Test
- Matthew Lindeman: The SEO industry has changed alot over the years, ...
- Brain Derks: Thank you, I would now go on this blog every day a...
- | Pretty Women Gallery: Search engine optimization is indeed an...
- Tech News: My brother in law would be amazed this website. We...
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Thursday, November 5, 2009
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Written by: Eric Gerds