Tag Archive | "website"
5 Things You Should Do Now to Prepare for the Recovery
5 Things You Should Do Now to Prepare for the Recovery Earlier this week I saw a report from Computer Economics (IT Spending Forecast for 2009-2010) predicting that spending on IT equipment and software will recover faster from this recession than it did after the 2000 technology meltdown. Furthermore, the recovery will begin in early [...]
Continue reading...5 Tests to Increase Conversion Rates on Landing Pages
5 Tests to Increase Conversion Rates on Landing Pages Landing pages play a key role in the success of any technology marketing program and the objective is a no-brainer – get the visitor to take a specific action. What percentage of visitors to your landing pages do what you want them to do? (By the [...]
Continue reading...12 questions to answer before you talk to a web site designer.
12 questions to answer before you talk to a web site designer. One of our favorite clients desperately needs a new website. It’ll make a huge improvement in how well they turn visitors into sales opportunities. But, they are so anxious to get started with a web design firm that I almost have to physically [...]
Continue reading...Add User Reviews to Your Website.
Add User Reviews to Your Website. You have a great software or technology product, right? You’ve built much of your business on customer referrals. You use testimonials and case studies in your marketing program. So why not post customer reviews on your website? Consumer reviews have been big with online retailers for years. A variety [...]
Continue reading...Content Creation for Technology Marketing
Content Creation for Technology Marketing How much of your marketing investment do you spend creating content? Have you even thought of content creation as a marketing tactic? It’s an interesting – and useful – way of looking at your marketing program. Publishers and web experts have long claimed that “content is king”. Yet marketers are [...]
Continue reading...Business Website Design: Help – Don’t Hinder – Your Visitors.
Business Website Design: Help – Don’t Hinder – Your Visitors. If you’ve been following this series of articles on business website development you may have gotten the impression that I am anti-website design. That’s not true. I just think far too much emphasis is placed on visual design to the detriment of other equally important [...]
Continue reading...Website Extras – What Brings Visitors to Your Site?
Website Extras – What Brings Visitors to Your Site? Ninth in a series of articles on SEO and website marketing appearing every Thursday. Why should people come to your website? No seriously, what is the answer to this question? If the only answer that you can come up with is “to buy things from our [...]
Continue reading...Using the right tool for the job
Using the right tool for the job In my garage I have a toolbox with many different tools for example; I have a hammer, a few screwdrivers and pliers. It’s obvious that you want to use a hammer to put in a nail, but when it comes to removing a nail I don’t have to [...]
Continue reading...The human element
The human element Most of the articles so far have been about how to get Google to find and place your website higher on the search list. This is very important but another factor needs to go into creating a website and that is the human element. If you use Google Analytics you will see [...]
Continue reading...Targeting Your Keywords
Targeting Your Keywords Third in a series of articles on SEO and website marketing appearing every Thursday. In “Keyword Mania” we discussed how all the words on your website are keywords. However, some of the words are the true key words that really drive people to your site. Good website statistics programs including Google Analytics [...]
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- Why we don’t do marketing plans
- 6 Dangerous Do-It-Yourself Marketing Applications
- How to Really Piss Off Your Customers
- More Website Traffic – How Much?
- When to start marketing
- It's Time to Abandon Antiquated Beliefs About PR (Part 1 of 3)
- A kick in the butt for unfocused marketers
- News You Can Use – Week of Feb 21
- Matthew Walmsley: Thanks, I liked this blog post. I found this site ...
- Susan Tatum: I agree -- and the most important step is to take ...
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- Dave J.: I've have the first one I've done in 15 years of m...
- Susan Tatum: Hi Dave, Very good point. Far too many business...
Friday, November 6, 2009
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Written by: Susan Tatum