Tag Archive | "website"
5 Ingredients for Awesome Marketing
Skip the plan – here’s all you need. Instead of worrying about a detailed marketing plan, get your essentials in order and then get going. What do you need for really great marketing? That’s easy. A market A message Some goals A website Action Who is going to buy your product or service? Key word: [...]
Continue reading...6 Dangerous Do-It-Yourself Marketing Applications
Have you noticed the explosion in applications to help you do your own marketing? Most are great tools. In concept they lower costs and make it easier for smaller companies to run big-company marketing programs. Unfortunately, as things become cheaper and easier to do, they also become more poorly done. At Clicks ‘n Conversions we [...]
Continue reading...How to start marketing your business
Do you, like a heck of a lot of business owners, have marketing somewhere on your list of things you must do? Well, your list is right. You need to get started. Maybe you’re having trouble deciding where to begin. No problem. Read on for an ordered list that should bring some clarity to the [...]
Continue reading...Your Website on an iPad?
I wrote about mobile devices a few weeks ago in a post called Should Mobile Search Be on Your Radar? In my opinion mobile devices are not yet making a big impact on website traffic to non-local business-to-business sites. But the iPad may change that. We’ll be keeping an eye on it. Meanwhile, aren’t you [...]
Continue reading...Are you getting enough?
Are you getting enough? This may not be the most startling statement you read today, but it’s still worth making: The number of people who buy your product is mathematically related to the number of people who visit your website. More visitors = more sales. Well maybe it’s not entirely that simple. You could drive [...]
Continue reading...Intuition Sucks – That’s Why We Test
Recently I sat in on a presentation by Ronny Kohavi, GM for Microsoft’s Experimentation Platform. The talk was called Top Seven Testing Pitfalls. Among other things, it gave me some good ammo to share with you on the subject of why constant testing is so critical. As a lifelong marketer, I am thrilled – thrilled [...]
Continue reading...Often Overlooked Keyword Options
Often Overlooked Keyword Options Fifth in a series of articles on SEO and website marketing appearing every Thursday. The next time that you are looking at a web page, go up to the menu at the top of your browser and find the View pull down menu and from that select Source or Page Source. [...]
Continue reading...Keywords: Using the Words
Keywords: Using the Words One night a week I teach video editing at a local community college. Recently a student found out about my day job in the SEO business and the first question they asked was: What are the magic words I need to put on my website to make it ‘Number One on [...]
Continue reading...Keyword Mania
Keyword Mania The concept of keywords sounds very simple. When a person types in a word or series of words, such as ‘Power Widgets’ into the search box on Google, the search engine will find every web page which has these two words on it, even if they are not next to each other on [...]
Continue reading...High Tech Marketer’s Fast-Start Guide to Pay-Per-Click Advertising
High Tech Marketer’s Fast-Start Guide to Pay-Per-Click Advertising Okay. This isn’t really a guide yet. It’s more like a list of steps. But if you’re a technology marketer who wants to increase website traffic and you’re not currently using pay-per-click advertising, this article will get you started. What’s so great about pay-per-click advertising? Two things [...]
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- Why we don’t do marketing plans
- 6 Dangerous Do-It-Yourself Marketing Applications
- How to Really Piss Off Your Customers
- More Website Traffic – How Much?
- When to start marketing
- It's Time to Abandon Antiquated Beliefs About PR (Part 1 of 3)
- A kick in the butt for unfocused marketers
- News You Can Use – Week of Feb 21
- Matthew Walmsley: Thanks, I liked this blog post. I found this site ...
- Susan Tatum: I agree -- and the most important step is to take ...
- Sandy Barris: Great information, a lot of hot, hot hot marketing...
- Dave J.: I've have the first one I've done in 15 years of m...
- Susan Tatum: Hi Dave, Very good point. Far too many business...
Tuesday, March 1, 2011
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Written by: Susan Tatum