Tag Archive | "website"
Are you getting enough?
Are you getting enough? This may not be the most startling statement you read today, but it’s still worth making: The number of people who buy your product is mathematically related to the number of people who visit your website. More visitors = more sales. Well maybe it’s not entirely that simple. You could drive junk traffic to your site [...]
Continue reading...Intuition Sucks – That’s Why We Test
Recently I sat in on a presentation by Ronny Kohavi, GM for Microsoft’s Experimentation Platform. The talk was called Top Seven Testing Pitfalls.  Among other things, it gave me some good ammo to share with you on the subject of why constant testing is so critical. As a lifelong marketer, I am thrilled – thrilled – [...]
Continue reading...Often Overlooked Keyword Options
Often Overlooked Keyword Options Fifth in a series of articles on SEO and website marketing appearing every Thursday. The next time that you are looking at a web page, go up to the menu at the top of your browser and find the View pull down menu and from that select Source or Page Source. Â What will [...]
Continue reading...Keywords: Using the Words
Keywords: Using the Words One night a week I teach video editing at a local community college. Recently a student found out about my day job in the SEO business and the first question they asked was: What are the magic words I need to put on my website to make it ‘Number One on Google’? I have [...]
Continue reading...Keyword Mania
Keyword Mania The concept of keywords sounds very simple.  When a person types in a word or series of words, such as ‘Power Widgets’ into the search box on Google, the search engine will find every web page which has these two words on it, even if they are not next to each other on the [...]
Continue reading...High Tech Marketer’s Fast-Start Guide to Pay-Per-Click Advertising
High Tech Marketer’s Fast-Start Guide to Pay-Per-Click Advertising Okay. This isn’t really a guide yet. It’s more like a list of steps. But if you’re a technology marketer who wants to increase website traffic and you’re not currently using pay-per-click advertising, this article will get you started. What’s so great about pay-per-click advertising? Two things really. First, these [...]
Continue reading...5 Things You Should Do Now to Prepare for the Recovery
5 Things You Should Do Now to Prepare for the Recovery Earlier this week I saw a report from Computer Economics (IT Spending Forecast for 2009-2010) predicting that spending on IT equipment and software will recover faster from this recession than it did after the 2000 technology meltdown. Furthermore, the recovery will begin in early 2010. This [...]
Continue reading...5 Tests to Increase Conversion Rates on Landing Pages
5 Tests to Increase Conversion Rates on Landing Pages Landing pages play a key role in the success of any technology marketing program and the objective is a no-brainer – get the visitor to take a specific action. What percentage of visitors to your landing pages do what you want them to do? (By the way, [...]
Continue reading...12 questions to answer before you talk to a web site designer.
12 questions to answer before you talk to a web site designer. One of our favorite clients desperately needs a new website. It’ll make a huge improvement in how well they turn visitors into sales opportunities. But, they are so anxious to get started with a web design firm that I almost have to physically restrain [...]
Continue reading...Add User Reviews to Your Website.
Add User Reviews to Your Website. You have a great software or technology product, right? You’ve built much of your business on customer referrals. You use testimonials and case studies in your marketing program. So why not post customer reviews on your website? Consumer reviews have been big with online retailers for years. A variety of research indicates [...]
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Thursday, December 10, 2009
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Written by: Susan Tatum