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Designing a Lead Nurturing System – Part 4: Tactics and the Program

Tuesday, November 10, 2009

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   Written by: Susan Tatum

Designing a Lead Nurturing System – Part 4: Tactics and the Program In previous articles on the topic of lead nurturing, I’ve looked at developing a universal lead definition, installing a marketing database, and understanding your prospects’ buying process. These are all key parts of an effective lead nurturing system. Now we get to the [...]

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