Tag Archive | "web site"

The Intent of the Click

Wednesday, November 4, 2009

Comments Off

   Written by: Susan Tatum

The Intent of the Click Web analytics show us that most people arrive at a website by clicking on a link somewhere – usually from a search engine – and not by typing in the URL. This is important for a couple of reasons: 1.It means that most visitors enter your site at some point [...]

Continue reading...

Website Content – Why Your Visitors Visit

Wednesday, November 4, 2009

Comments Off

   Written by: Susan Tatum

You’ve heard it before – probably more than you want. On the web, Content is King. But do you really pay attention? Do you have a content plan for your site – or are you just serving up the same old stuff you’ve been serving for years with the possible addition of a few news [...]

Continue reading...

Your web site needs a makeover. Fixing it should be a top priority.

Wednesday, November 4, 2009

Comments Off

   Written by: Susan Tatum

Your web site needs a makeover. Fixing it should be a top priority. When was the last time you took a really good look at your website? I thought so. Judging by the likely effectiveness of most of the dozens of business technology websites I look at every week, a radical website makeover should be [...]

Continue reading...

B-to-B Website Re-Design: Advance with Caution.

Wednesday, September 30, 2009

Comments Off

   Written by: Susan Tatum

This article was originally published on the Tatum Marketing blog on August 12, 2008. According to some highly reliable research I read recently but can’t put my finger on right now, a very large percentage of B2B companies are planning to update or replace their websites within the next 12 months. It’s a good thing [...]

Continue reading...
« Newer Entries