Tag Archive | "web marketing"

Keyword Mania

Friday, November 6, 2009

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   Written by: Eric Gerds

Keyword Mania The concept of keywords sounds very simple.  When a person types in a word or series of words, such as ‘Power Widgets’ into the search box on Google, the search engine will find every web page which has these two words on it, even if they are not next to each other on [...]

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Website Extras – What Brings Visitors to Your Site?

Thursday, November 5, 2009

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   Written by: Eric Gerds

Website Extras – What Brings Visitors to Your Site? Ninth in a series of articles on SEO and website marketing appearing every Thursday. Why should people come to your website?  No seriously, what is the answer to this question? If the only answer that you can come up with is “to buy things from our [...]

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Using the right tool for the job

Thursday, November 5, 2009

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   Written by: Eric Gerds

Using the right tool for the job In my garage I have a toolbox with many different tools for example; I have a hammer, a few screwdrivers and pliers.  It’s obvious that you want to use a hammer to put in a nail, but when it comes to removing a nail I don’t have to [...]

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Targeting Your Keywords

Thursday, November 5, 2009

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   Written by: Eric Gerds

Targeting Your Keywords Third in a series of articles on SEO and website marketing appearing every Thursday. In “Keyword Mania” we discussed how all the words on your website are keywords.  However, some of the words are the true key words that really drive people to your site.  Good website statistics programs including Google Analytics [...]

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SEO and Web Marketing: What is Important to Human Customers?

Thursday, November 5, 2009

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   Written by: Eric Gerds

SEO and Web Marketing: What is Important to Human Customers? Eighth in a series of articles on SEO and website marketing appearing every Thursday. We have talked about what is important for search engines but it is also important to talk about what is important to customers.  Anyone who comes to your website is a [...]

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Search Engine Optimization and Web Marketing in Plain English

Thursday, November 5, 2009

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   Written by: Eric Gerds

Search Engine Optimization and Web Marketing in Plain English This article begins a series about business-to-business search engine optimization & web marketing by Tatum Marketing’s Chief SEO Strategist, Eric Gerds. This series will run every Thursday indefinitely. Everyone wants their website to be found easily by their customers. What is the point of creating a [...]

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Search Engine Optimizaton: Machine vs. Man.

Thursday, November 5, 2009

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   Written by: Eric Gerds

Search Engine Optimizaton: Machine vs. Man. Fourth in a series of articles on SEO and website marketing appearing every Thursday. I’m not talking about skynet from the terminator movies, but I’m talking about website design where people create their website either to work with search engines or only for human viewers, cutting out the other [...]

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