Clicks 'n Conversions Blog

Exploring the Numbers: Pageviews & Time

Exploring the Numbers: Pageviews & Time For the past two weeks in this column we’ve been looking at website statistics. First we looked at Hits and Visitors and last week we looked at Bounce Rate. Continuing the look at statistics there is a grouping called Pageviews and Average Pageviews. The basic concept of pageviews is fairly straight [...]

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Basic Web Analytics for Technology Marketers

Basic Web Analytics for Technology Marketers If you are not currently actively tracking visitors to your website, stop everything else and start tracking the basics now. You can get all the information you need to make solid marketing decisions with any of dozens of web analytics applications, but Google Analytics is a fast, easy and free [...]

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What Web Analytics Can Tell You about Traffic Sources

What Web Analytics Can Tell You about Traffic Sources In my last post I wrote about multiple entry pages and the importance of knowing where your visitors enter your website. But what about where those visitors come from? That’s useful information too. Here’s a sample page from Google Analytics showing different sources of traffic for a business [...]

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