Clicks 'n Conversions Blog

Web 2.0 Rant

Web 2.0 Rant This is really off topic from SEO, but I do want to get it off my chest.  I hate it when people call for websites to be built with “web 2.0 designs”. “Web 2.0” is a buzzword often used by executives and managers who haven’t bothered to think through what they really want. Usually [...]

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What is Web 2.0 & what does it mean to technology marketers?

What is Web 2.0 & what does it mean to technology marketers? Web 2.0 could easily be one of the more over – and often incorrectly – used terms now appearing just about everywhere. But it does have significance to tech marketers because it substantially changes the way we communicate with our prospects and clients. Basically, we [...]

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What technology buyers don’t want to see on your website

Yesterday I wrote about the 8 things that technology buyers don’t want to see on your website. Today’s article answers the obvious question. “Okay, so what DO they want to see?” The oft-quoted (by me) Enquiro Research’s Business to Business Survey 2007 asked participants to rank website factors on a scale of 1 to 7 based [...]

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