Tag Archive | "Traffic"
Are you getting enough?
Are you getting enough? This may not be the most startling statement you read today, but it’s still worth making: The number of people who buy your product is mathematically related to the number of people who visit your website. More visitors = more sales. Well maybe it’s not entirely that simple. You could drive junk traffic to your site [...]
Continue reading...Forget about leads – worry about traffic.
Forget about leads – worry about traffic. Lately the technology business leaders I talk with tend to be in one of two camps. They either want to generate more leads or they want to generate more traffic. The traffic guys tend to be those who sell online. Those who don’t sell online still think in terms [...]
Continue reading...Are Keywords the Only Ranking Factors?
Are Keywords the Only Ranking Factors? I’ve spent six articles talking about keywords for websites; however the question needs to be asked: are keywords the only factor that impacts the ranking of a website? The answer is no. Keywords are the foundation for getting a higher ranking on search engine results pages, but they are not the [...]
Continue reading...High Tech Marketer’s Fast-Start Guide to Pay-Per-Click Advertising
High Tech Marketer’s Fast-Start Guide to Pay-Per-Click Advertising Okay. This isn’t really a guide yet. It’s more like a list of steps. But if you’re a technology marketer who wants to increase website traffic and you’re not currently using pay-per-click advertising, this article will get you started. What’s so great about pay-per-click advertising? Two things really. First, these [...]
Continue reading...Getting Starting in Pay Per Click Advertising? Go with Google
Getting Starting in Pay Per Click Advertising? Go with Google Once you’ve come to the realization that – for traffic building purposes – every software or technology marketer needs to be active in paid search marketing, the place to start is with Adwords – Google’s massive advertising program. Yes, there are other search marketing options – notably [...]
Continue reading...3 Essential Marketing Strategies for Increasing Sales.
3 Essential Marketing Strategies for Increasing Sales. Marketing’s job is to help increase sales. That’s all. I’ve said this so many times & lived it so long, it surprises me to run across people who don’t get it. Understanding – and remembering – this admittedly simple concept can make a huge difference in the success of [...]
Continue reading...Add User Reviews to Your Website.
Add User Reviews to Your Website. You have a great software or technology product, right? You’ve built much of your business on customer referrals. You use testimonials and case studies in your marketing program. So why not post customer reviews on your website? Consumer reviews have been big with online retailers for years. A variety of research indicates [...]
Continue reading...Bulk Email Lists – No, No, No
Bulk Email Lists – No, No, No I’m having a battle with one of our clients over email marketing. He wants to buy a list of 50,000 business people and I think he’s nuts. Actually, Steven (not his real name) isn’t nuts at all. He’s a very bright software company owner who has a real knack for [...]
Continue reading...Basic Web Analytics for Technology Marketers
Basic Web Analytics for Technology Marketers If you are not currently actively tracking visitors to your website, stop everything else and start tracking the basics now. You can get all the information you need to make solid marketing decisions with any of dozens of web analytics applications, but Google Analytics is a fast, easy and free [...]
Continue reading...Website Extras – What Brings Visitors to Your Site?
Website Extras – What Brings Visitors to Your Site? Ninth in a series of articles on SEO and website marketing appearing every Thursday. Why should people come to your website? No seriously, what is the answer to this question? If the only answer that you can come up with is “to buy things from our company” and/or “to [...]
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Thursday, December 10, 2009
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Written by: Susan Tatum