Clicks 'n Conversions Blog

Building a Word of Mouth Link Campaign

Building a Word of Mouth Link Campaign In my last article I talked about inbound links and how, rather than just putting links onto random websites, it would be better to create what I call a word-of-mouth link campaign. In a word-of-mouth link campaign, instead of just going for a large volume of links, the focus [...]

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How to Drive Traffic to Your Business Technology Website

How to Drive Traffic to Your Business Technology Website By popular request, this post is a high level look at some of the tactics technology marketers can use to increase the traffic (or leads) going to your website. You could make a pretty good argument that virtually any marketing tactic can be used to create traffic. [...]

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How to Design a Solid Technology Marketing System

How to Design a Solid Technology Marketing System Last week I wrote about the five fundamentals of successful technology marketing in an overview of how a complete marketing program fits together. This week I want to give you a more tactical approach to designing a solid marketing system or improving the one you have. Sometimes new clients [...]

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Tech Marketing Fundamental #3. There’s Gold in the Middle of the Funnel.

This article was first published May 27, 2008 on the Tatum Marketing blog Here’s a fact that sometimes surprises our new clients, but it proves to be true over and over again. 75% (or more) of your best prospects are not ready to buy right now. 25% aren’t even ready to give you the [...]

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