Clicks 'n Conversions Blog

Intuition Sucks – That’s Why We Test

Recently I sat in on a presentation by Ronny Kohavi, GM for Microsoft’s Experimentation Platform. The talk was called Top Seven Testing Pitfalls.  Among other things, it gave me some good ammo to share with you on the subject of why constant testing is so critical. As a lifelong marketer, I am thrilled – thrilled – [...]

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Business Website Development – Testing and Measuring

Business Website Development – Testing and Measuring This is the last in a series of articles on B-to-B website redesign. If you’ve missed the first 5 articles in this series, here’s a good place to start: B-to-B Website Re-Design – Proceed with Caution. We’ve looked at website strategy, website design, search engine optimization, and website content. Now [...]

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Maybe I don’t hate flash after all

This post was originally published on the Tatum Marketing blog May 6, 2009 If you’ve been reading this blog long enough, you probably know that Flash is not my favorite homepage element. There’s plenty of evidence to show that it’s a bad idea for several reasons. Most website visitors don’t read Flash messages. The motion distracts visitors [...]

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