Tag Archive | "testing"
6 Dangerous Do-It-Yourself Marketing Applications
Have you noticed the explosion in applications to help you do your own marketing? Most are great tools. In concept they lower costs and make it easier for smaller companies to run big-company marketing programs. Unfortunately, as things become cheaper and easier to do, they also become more poorly done. At Clicks ‘n Conversions we [...]
Continue reading...Intuition Sucks – That’s Why We Test
Recently I sat in on a presentation by Ronny Kohavi, GM for Microsoft’s Experimentation Platform. The talk was called Top Seven Testing Pitfalls. Among other things, it gave me some good ammo to share with you on the subject of why constant testing is so critical. As a lifelong marketer, I am thrilled – thrilled [...]
Continue reading...Business Website Development – Testing and Measuring
Business Website Development – Testing and Measuring This is the last in a series of articles on B-to-B website redesign. If you’ve missed the first 5 articles in this series, here’s a good place to start: B-to-B Website Re-Design – Proceed with Caution. We’ve looked at website strategy, website design, search engine optimization, and website [...]
Continue reading...Maybe I don’t hate flash after all
This post was originally published on the Tatum Marketing blog May 6, 2009 If you’ve been reading this blog long enough, you probably know that Flash is not my favorite homepage element. There’s plenty of evidence to show that it’s a bad idea for several reasons. Most website visitors don’t read Flash messages. The motion [...]
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Thursday, February 3, 2011
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Written by: Susan Tatum