Tag Archive | "technology"
High Tech Marketers: Are You Ready For a PR Agency?
High Tech Marketers: Are You Ready For a PR Agency? You love your product / your company / your technology (pick one, two or all), and the world needs to know about it. It’s time to get a PR agency, right? Maybe. Engaging an agency too soon or without proper preparation can be a monumental [...]
Continue reading...Marketing to IT Professionals – Case Studies, Product Demos & Bloggers
Marketing to IT Professionals – Case Studies, Product Demos & Bloggers Last week’s issue of BtoB magazine contains a vertical market focus on the Information Technology market. If you sell to IT people – or if they influence your sale – you’ll find some very helpful content in that issue. Read it online here: BtoB [...]
Continue reading...Can prospects really understand what makes you unique?
Can prospects really understand what makes you unique? Let’s face it. Technology buyers have lots of choices. They don’t HAVE to do business with us. They can almost always solve their problems in other ways or with someone else’s product or service. The trick is to make them want to do business with you – [...]
Continue reading...Technology Peer Groups Explore Lead Generation (Among Other Things)
Technology Peer Groups Explore Lead Generation (Among Other Things) This post is for those of you who own or run technology companies – or know someone who does. You may be familiar with the concept of peer groups – lots of company owners use them as a sounding board / advisory board / board of [...]
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Friday, November 6, 2009
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Written by: Susan Tatum