Tag Archive | "technology marketing"
Tech Marketing Fundamental #5: Make Sure Sales & Marketing Are Aligned
This article was first published May 30, 2008 on the Tatum Marketing blog You may think the subject of this post – the importance of aligning sales and marketing teams – is pretty obvious. After all, marketing and sales are vital parts of the same process. Cooperation should be automatic. Surprisingly, this isn’t the case [...]
Continue reading...Tech Marketing Fundamental #3. There’s Gold in the Middle of the Funnel.
This article was first published May 27, 2008 on the Tatum Marketing blog Here’s a fact that sometimes surprises our new clients, but it proves to be true over and over again. 75% (or more) of your best prospects are not ready to buy right now. 25% aren’t even ready to give you the time [...]
Continue reading...Technology Marketers – Why You Need an Internet Marketing Strategy
This article was first published September 28, 2007 on the Tatum Marketing blog I was reminded again this week as I looked at yet another new client’s poorly executed website that even some technology companies are failing to take internet marketing seriously. And these are people who really should know better. Paul Christ has a [...]
Continue reading...Technology Marketers Need a Systematic Approach
This article was first published June 19, 2008 on the Tatum Marketing blog Since I’ve been on a streak of writing about designing a great lead nurturing system, I was especially interested in Laura Ramos’ recent interview in BtoB’s 2008 Lead Generation Guide. Laura is a principal analyst at Forrester Research. Here’s what she has [...]
Continue reading...Technology Marketing – Are you applying the best lead generation tactics?
The most common lead generation tactic used by business-to-business technology marketers in 2006 was trade shows and conferences. The biggest problem faced by technology marketers was the inability to generate enough leads for the sales force. Hmmmm. This information comes from a 2007 Lead-Generation Trend Survey conducted by CMP Technology. It’s also supported by my [...]
Continue reading...Landing Page Optimization: Is short copy or long copy more effective?
This article first appeared October 4, 2007 on the Tatum Marketing blog. One of the most hotly debated issues in online marketing is whether long copy or short copy is the best for generating conversions on a web landing page. Last week I watched a webinar sponsored by Omniture and featuring Dr. Flint McGlaughlin, founder [...]
Continue reading...Ignoring Free Email Accounts Could Cost You Business
This article first appeared October 25, 2007 in the Tatum Marketing blog. It wasn’t too long ago that technology marketers routinely refused to provide access to white papers, webinars or other free resources to anyone using a “non-corporate” email address. Hotmail, Yahoo, Gmail accounts? No thanks. Countless internet marketing gurus still suggest that you ignore [...]
Continue reading...Improving Technology Marketing Results – Taking the 1st Step.
This article first appeared January 23, 2008 in the Tatum Marketing Blog Yesterday I wrote about two strategies for using marketing to increase sales – 1) increase inbound traffic or leads and 2) improve conversion rates. (Actually I wrote about three strategies, but I’m not going to talk about adding products or services anymore. At [...]
Continue reading...It’s Not the Number of Leads – It’s How You Handle Them
This article first appeared November 28, 2007 in the Tatum Marketing blog. The CEO of a software company contacted me the other day and said “We’re behind on our sales goals. I need more leads. What’s the best way to get them?” Most technology marketing “experts” would have jumped right in with suggestions about email [...]
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Tuesday, November 3, 2009
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Written by: Susan Tatum