Tag Archive | "technology marketing"
Why Pay per Click Advertising Wastes Money and What to Do About It.
Pay per Click advertising (PPC) makes it dangerously simple to waste a lot of money. I see it happening all the time. We could blame it on Google Adwords – which makes it deceptively easy to set up a PPC campaign and leads advertisers to believe that the whole thing is a cake walk. But, [...]
Continue reading...Your Best Prospects are Looking for You. Can They Find You?
If you’re focusing all your technology marketing efforts on reaching out to new prospects and not worrying too much about how visible you are to anyone looking for you, stop right now! The ease with which your prospects can find you is critical. Today’s business technology buyers are very proactive about seeking a solution. In [...]
Continue reading...Your web site needs a makeover. Fixing it should be a top priority.
Your web site needs a makeover. Fixing it should be a top priority. When was the last time you took a really good look at your website? I thought so. Judging by the likely effectiveness of most of the dozens of business technology websites I look at every week, a radical website makeover should be [...]
Continue reading...Set up an Adwords Account & Campaign in 15 minutes or Less
We’re talking about pay per click advertising for software and technology marketers. You know you need to do it and the place to start is Google – even if for no other reason than Google controls around 77% of the search market. Google makes it beyond easy to set up and manage an Adwords account. [...]
Continue reading...Shift to Mega Buying Committees Challenges Tech Marketers.
If watching your prospects’ buying committees getting bigger and bigger has you a little stressed out, you’re not alone. According to MarketingSherpa, technology marketers identified ever-growing buying committees as the top marketing challenge of 2007. Nowadays the typical number of decision makers for a technology purchase of over $25,000 ranges from 6.8 to 21 people [...]
Continue reading...Should high tech marketers post prices for all to view?
Do you post your prices on your website? The wisdom and/or necessity of this in some ways depends on whether you are marketing SaaS, enterprise software, support or consulting services or other kinds of products. Anne Holland at MarketingSherpa makes some very good points in favor of posting pricing in her recent blog post Should [...]
Continue reading...Strategies for a Technology Market Slowdown
This article was first published February 7, 2008 on the Tatum Marketing blog Today I’m interrupting our look at website perfection to tell you about a blog post you’ll probably be interested in reading. Phil Morettini has written an article, called Strategies for a Technology Market Slowdown, that offers some very good guidance for operating [...]
Continue reading...Talk to me but remember I don’t speak the language
This article was first published September 18, 2007 on the Tatum Marketing blog Everyday languages – English, Spanish, Chinese, Hindi, whatever – are not the only language challenges in technology marketing. Technical jargon can kill a conversation just as quickly. And, it’s much more difficult to avoid. Every industry & every function – even marketing [...]
Continue reading...Tech Marketers & Social Media: What to Perfect Before You Jump In.
Earlier this week I sat in on a presentation by Laura Ramos of Forrester Research. Her topic: Social Media: Where Should B2B Marketers Begin? Her answer: Get your online basics right first. According to Ramos, B2B marketers – including technology firms – are falling behind in three areas. Our experience supports her findings. 1.Websites. Forrester [...]
Continue reading...Tech Marketing Fundamental #4: Hold Marketing Accountable.
This article was first published May 29, 2008 on the Tatum Marketing blog Not too long ago, marketing practitioners had everyone convinced that marketing was not measurable. Marketing specialists, execs and experts felt no pressure to prove their “magic” worked. Those days are gone, and the people who are in charge of spending your marketing [...]
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Wednesday, November 4, 2009
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Written by: Susan Tatum