Tag Archive | "technology marketing"
Search Marketing Is Big and Getting Bigger
Search Marketing Is Big and Getting Bigger Is Search Engine Marketing (organic optimization, pay-per-click advertising, paid inclusion) part of your marketing program? It should be. If you’re a regular reader of TechnoBuzz or you know me personally you know I believe that online visibility is a key to successful software or technology marketing. And online visibility starts [...]
Continue reading...Search Engine Optimization: a Very Big Deal in Website Development
Search Engine Optimization: a Very Big Deal in Website Development From my perspective, way too many websites are created or modified without a thought given to search engine optimization (SEO). I view it that way because I hate seeing money wasted on websites that don’t perform well. Another way to look at it, of course, is [...]
Continue reading...Preparing to Market Technology in an Economic Downturn
Preparing to Market Technology in an Economic Downturn “Software vendors face rough economic waters in 2008” according to Richard Martin at InformationWeek. You can read the article to find out more about Richard’s prediction. I want to talk here about what that means – or should mean – for your marketing budget. In tough economic times, one [...]
Continue reading...Organize PPC Keywords into Tighter Ad Groups for Enhanced Results.
Organize PPC Keywords into Tighter Ad Groups for Enhanced Results. Lately I’ve been looking at many technology pay-per-click campaigns – both as part of our PPC Management service and our Marketing Coaching program. Here’s one of the first recommendations I almost always find myself making: Take a closer look at your ad groups – you probably need [...]
Continue reading...Are competitive options paralyzing your prospects?
Are competitive options paralyzing your prospects? In yesterday’s post I talked about the dangers of taking a “me too” approach to your marketing. Let’s look a little more closely a why “me too” marketing is such a bad idea. We all know there’s plenty of competition in every market. And buyers face a plethora of options that [...]
Continue reading...Designing a Lead Nurturing System: Part Two – Your Marketing Database
Designing a Lead Nurturing System: Part Two – Your Marketing Database If you’re going to consistently develop prospects into sales-ready leads or customers, you’ll need a good marketing database. Even if you have a relatively small number of prospects, the cost of an online system to manage data and communications is so low (as in “free”) [...]
Continue reading...Technology Marketing Fundamentals. Your Best Competitive Advantage.
Technology Marketing Fundamentals. Your Best Competitive Advantage. This week I’m going to write about the fundamentals of technology marketing. Hey. It may sound boring but it’s a great competitive advantage. If you pay attention to the fundamentals, you’ll waste less money. I’ve been thinking about this topic since Leonard Wadewitz of CompTIA University asked me to update [...]
Continue reading...Video as a Technology Marketing Tool?
Video as a Technology Marketing Tool? I read Jeff’s recent post on video-based marketing with great interest since video is getting such tremendous attention these days – and not without good reason. Video can make it much easier to explain complex concepts and it allows us to put the all –important visual personality aspect into what [...]
Continue reading...What is Web 2.0 & what does it mean to technology marketers?
What is Web 2.0 & what does it mean to technology marketers? Web 2.0 could easily be one of the more over – and often incorrectly – used terms now appearing just about everywhere. But it does have significance to tech marketers because it substantially changes the way we communicate with our prospects and clients. Basically, we [...]
Continue reading...What technology buyers don’t want to see on your website
Yesterday I wrote about the 8 things that technology buyers don’t want to see on your website. Today’s article answers the obvious question. “Okay, so what DO they want to see?” The oft-quoted (by me) Enquiro Research’s Business to Business Survey 2007 asked participants to rank website factors on a scale of 1 to 7 based [...]
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Thursday, November 5, 2009
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Written by: Susan Tatum