Tag Archive | "technology marketing"
3 Essential Marketing Strategies for Increasing Sales.
3 Essential Marketing Strategies for Increasing Sales. Marketing’s job is to help increase sales. That’s all. I’ve said this so many times & lived it so long, it surprises me to run across people who don’t get it. Understanding – and remembering – this admittedly simple concept can make a huge difference in the success of [...]
Continue reading...5 Reasons Conventional Technology Marketing Isn’t Working
5 Reasons Conventional Technology Marketing Isn’t Working If you’ve been following my recent posts about pay-per-click advertising, I’m going to make a lane change on you today. Stick with me. This is worthwhile. Lately I’ve been talking with so many technology business owners who are frustrated by the lack of results they’re getting from their marketing efforts. [...]
Continue reading...4 Steps to Handing Your Sales Team More Effective Leads.
4 Steps to Handing Your Sales Team More Effective Leads. Interested in a quick way to both distract your sales people AND ensure that most of your best opportunities never get properly developed? It’s easy. Simply pass all inbound inquiries and new contacts directly to your sales force for follow up. It’s startling how many technology marketing [...]
Continue reading...10 Questions to Discover if Your Technology Marketing Program is Solid.
10 Questions to Discover if Your Technology Marketing Program is Solid. 1.Have you identified your ideal prospects and focused your attention on attracting and developing these prospects? 2.Are you clearly differentiating yourself from the competition and does your messaging reflect this? 3.Have you defined the stages of your prospects’ buying process and created marketing responses to meet the [...]
Continue reading...Content Creation for Technology Marketing
Content Creation for Technology Marketing How much of your marketing investment do you spend creating content? Have you even thought of content creation as a marketing tactic? It’s an interesting – and useful – way of looking at your marketing program. Publishers and web experts have long claimed that “content is king”. Yet marketers are just beginning [...]
Continue reading...Capturing a Unique Position
Capturing a Unique Position In previous posts on this blog we’ve talked about the need to stand out from that big crowd of annoying competitors and other options your buyers face. As you identify your points of differentiation, here are a couple of factors to take into account. They’re so obvious that sometimes they’re overlooked. The first [...]
Continue reading...Buying is a Process and, therefore, so is Marketing.
Buying is a Process and, therefore, so is Marketing. A lot of technology marketers are still missing the point about marketing being a process. And this leads them to waste tons of time and money running single-tactic “campaigns” that don’t pay off. Let’s be sure you’re not in that boat. If you never put much thought into how [...]
Continue reading...Business Technology Marketing Trends for 2008 – What You Can Do.
Business Technology Marketing Trends for 2008 – What You Can Do. I know. I know. It’s January 3 and you’re probably sick of trends and predictions. Stick with me, though. Here are a few that are likely to matter most in business technology marketing: TREND: Online marketing is where the action is. BtoB magazine found that 79.1% of [...]
Continue reading...Bulk Email Lists – No, No, No
Bulk Email Lists – No, No, No I’m having a battle with one of our clients over email marketing. He wants to buy a list of 50,000 business people and I think he’s nuts. Actually, Steven (not his real name) isn’t nuts at all. He’s a very bright software company owner who has a real knack for [...]
Continue reading...Searching for C-Level Executives
Searching for C-Level Executives Do C-Level executives use search engines? Over the last couple of days I’ve found myself in friendly disagreement with two different new clients who were positive that C-Level execs are above online searching. That makes me think that maybe a lot of software execs think other execs don’t search and it made me [...]
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Friday, November 6, 2009
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Written by: Susan Tatum