Tag Archive | "technology marketing"
IT Buyers and Marketers: Closing the Gap
If you haven’t seen the 2009 report from TechTarget titled “Closing the Gap between IT Buyers and IT Marketers”, you might want to give it a look. There’s some useful information even though the study was conducted in 2008 – which can sometimes seem like forever ago. I suggest it’s still valid now because I [...]
Continue reading...News You Might Use – January 8, 2010
News You Might Use – January 8, 2010 From the week of January 4, 2010 2010 Outlook projects increase in tech buying InformationWeek’s recently published Outlook 2010 indicates good potential for growth in spending on customer-facing projects (45%), apps to support sales (31%), apps or systems to support new or expanded product lines (31%), apps or systems to [...]
Continue reading...Forget about leads – worry about traffic.
Forget about leads – worry about traffic. Lately the technology business leaders I talk with tend to be in one of two camps. They either want to generate more leads or they want to generate more traffic. The traffic guys tend to be those who sell online. Those who don’t sell online still think in terms [...]
Continue reading...Designing a Lead Nurturing System – Part 4: Tactics and the Program
Designing a Lead Nurturing System – Part 4: Tactics and the Program In previous articles on the topic of lead nurturing, I’ve looked at developing a universal lead definition, installing a marketing database, and understanding your prospects’ buying process. These are all key parts of an effective lead nurturing system. Now we get to the good part [...]
Continue reading...Keyword Selection – In the Words of Your Customers
Keyword Selection – In the Words of Your Customers Today’s search engine marketing tip for technology marketers covers the first “rule” of keyword selection: choose the words your prospects will use to find a product or service like yours. Read that sentence again. This is very different from using the words you use to describe your product. I [...]
Continue reading...How to Drive Traffic to Your Business Technology Website
How to Drive Traffic to Your Business Technology Website By popular request, this post is a high level look at some of the tactics technology marketers can use to increase the traffic (or leads) going to your website. You could make a pretty good argument that virtually any marketing tactic can be used to create traffic. [...]
Continue reading...How to Design a Solid Technology Marketing System
How to Design a Solid Technology Marketing System Last week I wrote about the five fundamentals of successful technology marketing in an overview of how a complete marketing program fits together. This week I want to give you a more tactical approach to designing a solid marketing system or improving the one you have. Sometimes new clients [...]
Continue reading...How Do You Know?
How Do You Know? “The plural of anecdote is not data.” I ran across this quote on Brad Feld’s blog, Feld Thoughts, recently. I like it so much that if I were the type I’d have it made into a tattoo. Its origin is complicated so I’ll just send you here if you want to read about [...]
Continue reading...High Tech Marketer’s Fast-Start Guide to Pay-Per-Click Advertising
High Tech Marketer’s Fast-Start Guide to Pay-Per-Click Advertising Okay. This isn’t really a guide yet. It’s more like a list of steps. But if you’re a technology marketer who wants to increase website traffic and you’re not currently using pay-per-click advertising, this article will get you started. What’s so great about pay-per-click advertising? Two things really. First, these [...]
Continue reading...Designing a lead nurturing system Part 3: How Your Buyers Buy
Designing a lead nurturing system Part 3: How Your Buyers Buy This is the third in a series of articles about designing a great lead nurturing system. So far I’ve talked about coming up with a universal definition for the word “lead” and the marketing database you need to house your prospects’ contact information and communication [...]
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Wednesday, March 17, 2010
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Written by: Susan Tatum