Tag Archive | "susan tatum"

What makes a killer marketing system? Here are 7 prime components.

Wednesday, November 4, 2009

Comments Off

   Written by: Susan Tatum

What makes a killer marketing system? Here are 7 prime components. I just completed a new report (I’ll post a copy here soon) on the 7 most common – and deadly – marketing mistakes made by enterprise software companies. The number one mistake, the one I see most often, is trying to market a product or [...]

Continue reading...

What professional creative talent brings to the marketing table.

Wednesday, November 4, 2009

Comments Off

   Written by: Susan Tatum

Now that everyone and their brother have a pretty decent digital camera we’re suddenly swamped with clients who want to take their own product shots and / or management head shots to save a little money. This is not a good idea. The presence of a digital camera – no matter how many pixels it delivers – [...]

Continue reading...

Simply put, persistence is a critical component of successful marketing.

Tuesday, November 3, 2009

Comments Off

   Written by: Susan Tatum

This article was first published May 7, 2007 on the Tatum Marketing blog Simply put, persistence is a critical component of successful marketing. My two previous posts have covered a loose connection I discovered between Mark Joyner’s “simple-ology: the science of getting what you want” and marketing. It’s a simple, three-step process to hit a target. The [...]

Continue reading...

Technology Marketing – Are you applying the best lead generation tactics?

Tuesday, November 3, 2009

Comments Off

   Written by: Susan Tatum

The most common lead generation tactic used by business-to-business technology marketers in 2006 was trade shows and conferences. The biggest problem faced by technology marketers was the inability to generate enough leads for the sales force. Hmmmm. This information comes from a 2007 Lead-Generation Trend Survey conducted by CMP Technology. It’s also supported by my own [...]

Continue reading...

How to Waste Money on Marketing. Tactic #4: Chase the Wrong Prospects

Friday, October 30, 2009

Comments Off

   Written by: Susan Tatum

This article first appeared June 23, 2007 in the Tatum Marketing blog. Sure, it seems obvious. Why would any company spend even a dollar chasing the wrong prospects? It’s easier than you might think, and it has to do with perception versus reality. The people or companies you think are your ideal prospects may not be. Before [...]

Continue reading...
« Newer Entries