Tag Archive | "Strategy"
5 Things You Should Do Now to Prepare for the Recovery
5 Things You Should Do Now to Prepare for the Recovery Earlier this week I saw a report from Computer Economics (IT Spending Forecast for 2009-2010) predicting that spending on IT equipment and software will recover faster from this recession than it did after the 2000 technology meltdown. Furthermore, the recovery will begin in early [...]
Continue reading...Business Website Development – Testing and Measuring
Business Website Development – Testing and Measuring This is the last in a series of articles on B-to-B website redesign. If you’ve missed the first 5 articles in this series, here’s a good place to start: B-to-B Website Re-Design – Proceed with Caution. We’ve looked at website strategy, website design, search engine optimization, and website [...]
Continue reading...Business Website Design: Help – Don’t Hinder – Your Visitors.
Business Website Design: Help – Don’t Hinder – Your Visitors. If you’ve been following this series of articles on business website development you may have gotten the impression that I am anti-website design. That’s not true. I just think far too much emphasis is placed on visual design to the detriment of other equally important [...]
Continue reading...Search Engine Optimization: a Very Big Deal in Website Development
Search Engine Optimization: a Very Big Deal in Website Development From my perspective, way too many websites are created or modified without a thought given to search engine optimization (SEO). I view it that way because I hate seeing money wasted on websites that don’t perform well. Another way to look at it, of course, [...]
Continue reading...Are competitive options paralyzing your prospects?
Are competitive options paralyzing your prospects? In yesterday’s post I talked about the dangers of taking a “me too” approach to your marketing. Let’s look a little more closely a why “me too” marketing is such a bad idea. We all know there’s plenty of competition in every market. And buyers face a plethora of [...]
Continue reading...Website Content – Why Your Visitors Visit
You’ve heard it before – probably more than you want. On the web, Content is King. But do you really pay attention? Do you have a content plan for your site – or are you just serving up the same old stuff you’ve been serving for years with the possible addition of a few news [...]
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- Why we don’t do marketing plans
- 6 Dangerous Do-It-Yourself Marketing Applications
- How to Really Piss Off Your Customers
- More Website Traffic – How Much?
- When to start marketing
- It's Time to Abandon Antiquated Beliefs About PR (Part 1 of 3)
- A kick in the butt for unfocused marketers
- News You Can Use – Week of Feb 21
- Matthew Walmsley: Thanks, I liked this blog post. I found this site ...
- Susan Tatum: I agree -- and the most important step is to take ...
- Sandy Barris: Great information, a lot of hot, hot hot marketing...
- Dave J.: I've have the first one I've done in 15 years of m...
- Susan Tatum: Hi Dave, Very good point. Far too many business...
Friday, November 6, 2009
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Written by: Susan Tatum