5 Things You Should Do Now to Prepare for the Recovery Earlier this week I saw a report from Computer Economics (IT Spending Forecast for 2009-2010) predicting that spending on IT equipment and software will recover faster from this recession than it did after the 2000 technology meltdown. Furthermore, the recovery will begin in early [...]
Continue reading...Business Website Development – Testing and Measuring This is the last in a series of articles on B-to-B website redesign. If you’ve missed the first 5 articles in this series, here’s a good place to start: B-to-B Website Re-Design – Proceed with Caution. We’ve looked at website strategy, website design, search engine optimization, and website [...]
Continue reading...Business Website Design: Help – Don’t Hinder – Your Visitors. If you’ve been following this series of articles on business website development you may have gotten the impression that I am anti-website design. That’s not true. I just think far too much emphasis is placed on visual design to the detriment of other equally important [...]
Continue reading...Search Engine Optimization: a Very Big Deal in Website Development From my perspective, way too many websites are created or modified without a thought given to search engine optimization (SEO). I view it that way because I hate seeing money wasted on websites that don’t perform well. Another way to look at it, of course, [...]
Continue reading...Are competitive options paralyzing your prospects? In yesterday’s post I talked about the dangers of taking a “me too” approach to your marketing. Let’s look a little more closely a why “me too” marketing is such a bad idea. We all know there’s plenty of competition in every market. And buyers face a plethora of [...]
Continue reading...You’ve heard it before – probably more than you want. On the web, Content is King. But do you really pay attention? Do you have a content plan for your site – or are you just serving up the same old stuff you’ve been serving for years with the possible addition of a few news [...]
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Friday, November 6, 2009
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Written by: Susan Tatum