Clicks 'n Conversions Blog

News You Might Use – January 8, 2010

News You Might Use – January 8, 2010 From the week of January 4, 2010 2010 Outlook projects increase in tech buying InformationWeek’s recently published Outlook 2010 indicates good potential for growth in spending on customer-facing projects (45%), apps to support sales (31%), apps or systems to support new or expanded product lines (31%), apps [...]

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Can prospects really understand what makes you unique?

Can prospects really understand what makes you unique? Let’s face it. Technology buyers have lots of choices. They don’t HAVE to do business with us. They can almost always solve their problems in other ways or with someone else’s product or service. The trick is to make them want to do business with you – [...]

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What makes a killer marketing system? Here are 7 prime components.

What makes a killer marketing system? Here are 7 prime components. I just completed a new report (I’ll post a copy here soon) on the 7 most common – and deadly – marketing mistakes made by enterprise software companies. The number one mistake, the one I see most often, is trying to market a product [...]

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