Clicks 'n Conversions Blog

5 Reasons Conventional Technology Marketing Isn’t Working

5 Reasons Conventional Technology Marketing Isn’t Working If you’ve been following my recent posts about pay-per-click advertising, I’m going to make a lane change on you today. Stick with me. This is worthwhile. Lately I’ve been talking with so many technology business owners who are frustrated by the lack of results they’re getting from their marketing efforts. [...]

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Search Marketing Is Big and Getting Bigger

Search Marketing Is Big and Getting Bigger Is Search Engine Marketing (organic optimization, pay-per-click advertising, paid inclusion) part of your marketing program? It should be. If you’re a regular reader of TechnoBuzz or you know me personally you know I believe that online visibility is a key to successful software or technology marketing. And online visibility starts [...]

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Set up an Adwords Account & Campaign in 15 minutes or Less

We’re talking about pay per click advertising for software and technology marketers. You know you need to do it and the place to start is Google – even if for no other reason than Google controls around 77% of the search market. Google makes it beyond easy to set up and manage an Adwords account. The [...]

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