Earlier this week I sat in on a presentation by Laura Ramos of Forrester Research. Her topic: Social Media: Where Should B2B Marketers Begin? Her answer: Get your online basics right first. According to Ramos, B2B marketers – including technology firms – are falling behind in three areas. Our experience supports her findings. 1.Websites. Forrester [...]
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Tuesday, November 3, 2009
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Written by: Susan Tatum