Clicks 'n Conversions Blog

It’s Time to Abandon Antiquated Beliefs about PR (Part 3 of 3)

Today I wrap up the PR case study I started in early July. Click here to read the story from the beginning. PR case study lesson #4: Make your press releases interactive This is the first release where I experimented with video, and I was surprised to see how many people took the time to [...]

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It’s Time to Abandon Antiquated Beliefs about PR: Part 2 of 3

Two weeks ago, we saw how a low-cost PR distribution service compared to a free distribution service. Today we continue the story and review lessons learned. What effect, if any, did the press release have on website traffic? The second chart answers this question. Both the total number of visitors and total number of unique [...]

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It’s Time to Abandon Antiquated Beliefs About PR (Part 1 of 3)

“I’m too small.” “It’s too expensive.” “I don’t see the value.” “We don’t have anything newsworthy to write about.” These are just a few of the comments I hear from clients when the subject of PR comes up. Most people still believe that press releases are only for large corporations with deep pockets. But it’s [...]

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