Tag Archive | "seo"
SEO and Web Marketing: What is Important to Human Customers?
SEO and Web Marketing: What is Important to Human Customers? Eighth in a series of articles on SEO and website marketing appearing every Thursday. We have talked about what is important for search engines but it is also important to talk about what is important to customers. Anyone who comes to your website is a [...]
Continue reading...Search Engine Optimization and Web Marketing in Plain English
Search Engine Optimization and Web Marketing in Plain English This article begins a series about business-to-business search engine optimization & web marketing by Tatum Marketing’s Chief SEO Strategist, Eric Gerds. This series will run every Thursday indefinitely. Everyone wants their website to be found easily by their customers. What is the point of creating a [...]
Continue reading...Search Engine Optimizaton: Machine vs. Man.
Search Engine Optimizaton: Machine vs. Man. Fourth in a series of articles on SEO and website marketing appearing every Thursday. I’m not talking about skynet from the terminator movies, but I’m talking about website design where people create their website either to work with search engines or only for human viewers, cutting out the other [...]
Continue reading...Picking the right keywords
Picking the right keywords In last week’s article I went over the basic concepts behind keywords. Now, how does one go about picking good keywords? No website should rely on a single keyword; there is normally a group of keywords which attract people to any website. Think about it being like the different ways to [...]
Continue reading...Search Marketing Is Big and Getting Bigger
Search Marketing Is Big and Getting Bigger Is Search Engine Marketing (organic optimization, pay-per-click advertising, paid inclusion) part of your marketing program? It should be. If you’re a regular reader of TechnoBuzz or you know me personally you know I believe that online visibility is a key to successful software or technology marketing. And online [...]
Continue reading...Search Engine Optimization: a Very Big Deal in Website Development
Search Engine Optimization: a Very Big Deal in Website Development From my perspective, way too many websites are created or modified without a thought given to search engine optimization (SEO). I view it that way because I hate seeing money wasted on websites that don’t perform well. Another way to look at it, of course, [...]
Continue reading...Online Lead Generation: Finding Your Prospects Online
Online Lead Generation: Finding Your Prospects Online This is the second of a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog. If you read the first article in this series, you know the reasons you want to be highly visible online. Now the question is: where should you [...]
Continue reading...Online B2B Lead Generation Trumps Offline Tactics
Online B2B Lead Generation Trumps Offline Tactics This is the second of a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog. If you read the first article in this series, you know the reasons you want to be highly visible online. Now the question is: where should you [...]
Continue reading...The Three Easiest Marketing Decisions
The Three Easiest Marketing Decisions One of the most interesting things about marketing is that it constantly offers a multitude of choices and options. There’s never a lack of things to try or things to improve. Sometimes that leads to paralysis. Marketers and business owners just don’t know what to do next. But some decisions [...]
Continue reading...B-to-B Website Re-Design: Advance with Caution.
This article was originally published on the Tatum Marketing blog on August 12, 2008. According to some highly reliable research I read recently but can’t put my finger on right now, a very large percentage of B2B companies are planning to update or replace their websites within the next 12 months. It’s a good thing [...]
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Thursday, November 5, 2009
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Written by: Eric Gerds