Tag Archive | "seo"
Keyword Selection – In the Words of Your Customers
Keyword Selection – In the Words of Your Customers Today’s search engine marketing tip for technology marketers covers the first “rule” of keyword selection: choose the words your prospects will use to find a product or service like yours. Read that sentence again. This is very different from using the words you use to describe your product. I [...]
Continue reading...How to Drive Traffic to Your Business Technology Website
How to Drive Traffic to Your Business Technology Website By popular request, this post is a high level look at some of the tactics technology marketers can use to increase the traffic (or leads) going to your website. You could make a pretty good argument that virtually any marketing tactic can be used to create traffic. [...]
Continue reading...B2B SEO: Why You Should Include Meta Keyword Tags
B2B SEO: Why You Should Include Meta Keyword Tags A recent post on NaturalSearchBlog brings up the oft-discussed question of whether or not it pays to include meta keyword tags on website pages anymore. Briefly, it is generally agreed that Google no longer uses these meta tags to assign relevance or page rank and therefore it [...]
Continue reading...Business Website Development – Testing and Measuring
Business Website Development – Testing and Measuring This is the last in a series of articles on B-to-B website redesign. If you’ve missed the first 5 articles in this series, here’s a good place to start: B-to-B Website Re-Design – Proceed with Caution. We’ve looked at website strategy, website design, search engine optimization, and website content. Now [...]
Continue reading...B-to-B Website Re-Design: Advance with Caution.
B-to-B Website Re-Design: Advance with Caution. According to some highly reliable research I read recently but can’t put my finger on right now, a very large percentage of B2B companies are planning to update or replace their websites within the next 12 months. It’s a good thing too, since b2b buyers are basically unhappy with vendors’ [...]
Continue reading...Why Your Bounce Rate Is Critical
Why Your Bounce Rate Is Critical Websites generate a large number of statistics and it can often be confusing. Today I want to focus on one important statistic called bounce rate. The concept of this is fairly simple. It measures how many people come to a single page of a site and then hit the back button. [...]
Continue reading...What is a Long Tail and What Does It Have to Do with Keywords?
What is a Long Tail and What Does It Have to Do with Keywords? When it comes to researching and selecting keywords you will often hear the term “Long Tail” and it can be confusing. The name for “Long Tail” searches is credited to Chris Anderson, the editor of Wired Magazine. The concept is fairly simple. When [...]
Continue reading...Website Extras – What Brings Visitors to Your Site?
Website Extras – What Brings Visitors to Your Site? Ninth in a series of articles on SEO and website marketing appearing every Thursday. Why should people come to your website? No seriously, what is the answer to this question? If the only answer that you can come up with is “to buy things from our company” and/or “to [...]
Continue reading...Web 2.0 Rant
Web 2.0 Rant This is really off topic from SEO, but I do want to get it off my chest. I hate it when people call for websites to be built with “web 2.0 designs”. “Web 2.0” is a buzzword often used by executives and managers who haven’t bothered to think through what they really want. Usually [...]
Continue reading...The human element
The human element Most of the articles so far have been about how to get Google to find and place your website higher on the search list. This is very important but another factor needs to go into creating a website and that is the human element. If you use Google Analytics you will see a statistic [...]
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Friday, November 6, 2009
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Written by: Susan Tatum