Tag Archive | "seo"
Keyword Selection – In the Words of Your Customers
Keyword Selection – In the Words of Your Customers Today’s search engine marketing tip for technology marketers covers the first “rule” of keyword selection: choose the words your prospects will use to find a product or service like yours. Read that sentence again. This is very different from using the words you use to describe [...]
Continue reading...How to Drive Traffic to Your Business Technology Website
How to Drive Traffic to Your Business Technology Website By popular request, this post is a high level look at some of the tactics technology marketers can use to increase the traffic (or leads) going to your website. You could make a pretty good argument that virtually any marketing tactic can be used to create [...]
Continue reading...B2B SEO: Why You Should Include Meta Keyword Tags
B2B SEO: Why You Should Include Meta Keyword Tags A recent post on NaturalSearchBlog brings up the oft-discussed question of whether or not it pays to include meta keyword tags on website pages anymore. Briefly, it is generally agreed that Google no longer uses these meta tags to assign relevance or page rank and therefore [...]
Continue reading...Business Website Development – Testing and Measuring
Business Website Development – Testing and Measuring This is the last in a series of articles on B-to-B website redesign. If you’ve missed the first 5 articles in this series, here’s a good place to start: B-to-B Website Re-Design – Proceed with Caution. We’ve looked at website strategy, website design, search engine optimization, and website [...]
Continue reading...Why Your Bounce Rate Is Critical
Why Your Bounce Rate Is Critical Websites generate a large number of statistics and it can often be confusing. Today I want to focus on one important statistic called bounce rate. The concept of this is fairly simple. It measures how many people come to a single page of a site and then hit the [...]
Continue reading...What is a Long Tail and What Does It Have to Do with Keywords?
What is a Long Tail and What Does It Have to Do with Keywords? When it comes to researching and selecting keywords you will often hear the term “Long Tail” and it can be confusing. The name for “Long Tail” searches is credited to Chris Anderson, the editor of Wired Magazine. The concept is fairly [...]
Continue reading...Website Extras – What Brings Visitors to Your Site?
Website Extras – What Brings Visitors to Your Site? Ninth in a series of articles on SEO and website marketing appearing every Thursday. Why should people come to your website? No seriously, what is the answer to this question? If the only answer that you can come up with is “to buy things from our [...]
Continue reading...Web 2.0 Rant
Web 2.0 Rant This is really off topic from SEO, but I do want to get it off my chest. I hate it when people call for websites to be built with “web 2.0 designs”. “Web 2.0” is a buzzword often used by executives and managers who haven’t bothered to think through what they really [...]
Continue reading...The human element
The human element Most of the articles so far have been about how to get Google to find and place your website higher on the search list. This is very important but another factor needs to go into creating a website and that is the human element. If you use Google Analytics you will see [...]
Continue reading...Targeting Your Keywords
Targeting Your Keywords Third in a series of articles on SEO and website marketing appearing every Thursday. In “Keyword Mania” we discussed how all the words on your website are keywords. However, some of the words are the true key words that really drive people to your site. Good website statistics programs including Google Analytics [...]
Continue reading...-
Subscribe via email
- Matthew Walmsley: Thanks, I liked this blog post. I found this site ...
- Susan Tatum: I agree -- and the most important step is to take ...
- Sandy Barris: Great information, a lot of hot, hot hot marketing...
- Dave J.: I've have the first one I've done in 15 years of m...
- Susan Tatum: Hi Dave, Very good point. Far too many business...
Friday, November 6, 2009
Comments Off
Written by: Susan Tatum