Clicks 'n Conversions Blog

PPC: the Times They Are a Changin’

PPC: the Times They Are a Changin’ As I look today at what it takes to succeed in Pay-per-click advertising and compare it to requirements of the past, I have but one response – Whoa! That’s not my actual response but I never know who’s reading this. Anyway as Bob Dylan noted many decades ago – the [...]

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What is a Long Tail and What Does It Have to Do with Keywords?

What is a Long Tail and What Does It Have to Do with Keywords? When it comes to researching and selecting keywords you will often hear the term “Long Tail” and it can be confusing.  The name for “Long Tail” searches is credited to Chris Anderson, the editor of Wired Magazine. The concept is fairly simple. When [...]

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PPC Ad Factors: Which Ones Are Most Important?

PPC Ad Factors: Which Ones Are Most Important? Do some aspects of a pay-per-click ad drive more clicks than others? A recent Business-to-Business Search survey from Enquiro Research shows that yes, some parts of a pay per click ad are more “important” than others for generating clicks from technical buyers. I think it’s more accurate to say [...]

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