Tag Archive | "search marketing"
Should Mobile Search be on Your Radar?
I don’t have any real data on this, but I figure just about anyone who owns an iPhone or an Android or even a Blackberry has used the device to access a website or search engine. That’s a lot of people. Google sees enough mobile traffic to have invested heavily in making it easy for [...]
Continue reading...Getting Starting in Pay Per Click Advertising? Go with Google
Getting Starting in Pay Per Click Advertising? Go with Google Once you’ve come to the realization that – for traffic building purposes – every software or technology marketer needs to be active in paid search marketing, the place to start is with Adwords – Google’s massive advertising program. Yes, there are other search marketing options [...]
Continue reading...5 Reasons Conventional Technology Marketing Isn’t Working
5 Reasons Conventional Technology Marketing Isn’t Working If you’ve been following my recent posts about pay-per-click advertising, I’m going to make a lane change on you today. Stick with me. This is worthwhile. Lately I’ve been talking with so many technology business owners who are frustrated by the lack of results they’re getting from their [...]
Continue reading...Searching for C-Level Executives
Searching for C-Level Executives Do C-Level executives use search engines? Over the last couple of days I’ve found myself in friendly disagreement with two different new clients who were positive that C-Level execs are above online searching. That makes me think that maybe a lot of software execs think other execs don’t search and it [...]
Continue reading...Organize PPC Keywords into Tighter Ad Groups for Enhanced Results.
Organize PPC Keywords into Tighter Ad Groups for Enhanced Results. Lately I’ve been looking at many technology pay-per-click campaigns – both as part of our PPC Management service and our Marketing Coaching program. Here’s one of the first recommendations I almost always find myself making: Take a closer look at your ad groups – you [...]
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Thursday, March 4, 2010
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Written by: Susan Tatum