Tag Archive | "search engines"
Paperclip Advertising?
E-marketing is my business so it probably comes as no surprise that I use the term “pay-per-click advertising” fairly often. What is surprising – to me anyway – is the frequency with which I get silence, blank stares or – my personal favorite – “what’s paperclip advertising?” as a response. This isn’t a slam against [...]
Continue reading...IT Buyers and Marketers: Closing the Gap
If you haven’t seen the 2009 report from TechTarget titled “Closing the Gap between IT Buyers and IT Marketers”, you might want to give it a look. There’s some useful information even though the study was conducted in 2008 – which can sometimes seem like forever ago. I suggest it’s still valid now because I [...]
Continue reading...Keywords: Using the Words
Keywords: Using the Words One night a week I teach video editing at a local community college. Recently a student found out about my day job in the SEO business and the first question they asked was: What are the magic words I need to put on my website to make it ‘Number One on [...]
Continue reading...Keywords and What to Do with Them.
Keywords and What to Do with Them. In the past few articles, I’ve spent a good amount of time discussing how to choose keywords for websites. The next logical question concerns what is to do with these keywords. Most people focus all their energy putting the keywords within the body of the website. This is [...]
Continue reading...Keywords and Landing Pages
Keywords and Landing Pages You may have heard the term ‘Landing Page’ and wondered what that means. A Landing Page is a sub-page – not the Home Page – which is designed to target or focus on a specific topic. Think of them as additional doors to the website. Most people come in the front [...]
Continue reading...Are Keywords the Only Ranking Factors?
Are Keywords the Only Ranking Factors? I’ve spent six articles talking about keywords for websites; however the question needs to be asked: are keywords the only factor that impacts the ranking of a website? The answer is no. Keywords are the foundation for getting a higher ranking on search engine results pages, but they are [...]
Continue reading...Why Not Just Throw Every Keyword Possible on Your Page?
Why Not Just Throw Every Keyword Possible on Your Page? On the subject of keywords, one of the first thoughts that many people have is that they should take their list of keywords and stuff the page with those words as many times as possible. This is known as keyword ‘cramming’. While it’s good to [...]
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Monday, April 5, 2010
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Written by: Susan Tatum