Tag Archive | "search engine optimization"

The human element

Thursday, November 5, 2009

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   Written by: Eric Gerds

The human element Most of the articles so far have been about how to get Google to find and place your website higher on the search list. This is very important but another factor needs to go into creating a website and that is the human element. If you use Google Analytics you will see a statistic [...]

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SEO and Web Marketing: What is Important to Human Customers?

Thursday, November 5, 2009

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   Written by: Eric Gerds

SEO and Web Marketing: What is Important to Human Customers? Eighth in a series of articles on SEO and website marketing appearing every Thursday. We have talked about what is important for search engines but it is also important to talk about what is important to customers.  Anyone who comes to your website is a customer or [...]

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Search Engine Optimization and Web Marketing in Plain English

Thursday, November 5, 2009

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   Written by: Eric Gerds

Search Engine Optimization and Web Marketing in Plain English This article begins a series about business-to-business search engine optimization & web marketing by Tatum Marketing’s Chief SEO Strategist, Eric Gerds. This series will run every Thursday indefinitely. Everyone wants their website to be found easily by their customers. What is the point of creating a website if [...]

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Search Engine Optimizaton: Machine vs. Man.

Thursday, November 5, 2009

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   Written by: Eric Gerds

Search Engine Optimizaton: Machine vs. Man. Fourth in a series of articles on SEO and website marketing appearing every Thursday. I’m not talking about skynet from the terminator movies, but I’m talking about website design where people create their website either to work with search engines or only for human viewers, cutting out the other half of [...]

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Search Marketing Is Big and Getting Bigger

Thursday, November 5, 2009

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   Written by: Susan Tatum

Search Marketing Is Big and Getting Bigger Is Search Engine Marketing (organic optimization, pay-per-click advertising, paid inclusion) part of your marketing program? It should be. If you’re a regular reader of TechnoBuzz or you know me personally you know I believe that online visibility is a key to successful software or technology marketing. And online visibility starts [...]

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Search Engine Optimization: a Very Big Deal in Website Development

Thursday, November 5, 2009

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   Written by: Susan Tatum

Search Engine Optimization: a Very Big Deal in Website Development From my perspective, way too many websites are created or modified without a thought given to search engine optimization (SEO). I view it that way because I hate seeing money wasted on websites that don’t perform well. Another way to look at it, of course, is [...]

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