Tag Archive | "search engine optimization"
Forget about leads – worry about traffic.
Forget about leads – worry about traffic. Lately the technology business leaders I talk with tend to be in one of two camps. They either want to generate more leads or they want to generate more traffic. The traffic guys tend to be those who sell online. Those who don’t sell online still think in terms [...]
Continue reading...Keyword Ranking and Being Number 1
Keyword Ranking and Being Number 1 In my last article I talked about how to compile a list of possible keywords. Eventually you will have to narrow down your list and select the best keywords to focus on. One of the most important – and often overlooked – aspects of a keyword is its search volume. That [...]
Continue reading...Building a Word of Mouth Link Campaign
Building a Word of Mouth Link Campaign In my last article I talked about inbound links and how, rather than just putting links onto random websites, it would be better to create what I call a word-of-mouth link campaign. In a word-of-mouth link campaign, instead of just going for a large volume of links, the focus [...]
Continue reading...B2B SEO: Why You Should Include Meta Keyword Tags
B2B SEO: Why You Should Include Meta Keyword Tags A recent post on NaturalSearchBlog brings up the oft-discussed question of whether or not it pays to include meta keyword tags on website pages anymore. Briefly, it is generally agreed that Google no longer uses these meta tags to assign relevance or page rank and therefore it [...]
Continue reading...5 Tests to Increase Conversion Rates on Landing Pages
5 Tests to Increase Conversion Rates on Landing Pages Landing pages play a key role in the success of any technology marketing program and the objective is a no-brainer – get the visitor to take a specific action. What percentage of visitors to your landing pages do what you want them to do? (By the way, [...]
Continue reading...Business Website Development – Testing and Measuring
Business Website Development – Testing and Measuring This is the last in a series of articles on B-to-B website redesign. If you’ve missed the first 5 articles in this series, here’s a good place to start: B-to-B Website Re-Design – Proceed with Caution. We’ve looked at website strategy, website design, search engine optimization, and website content. Now [...]
Continue reading...Why Your Bounce Rate Is Critical
Why Your Bounce Rate Is Critical Websites generate a large number of statistics and it can often be confusing. Today I want to focus on one important statistic called bounce rate. The concept of this is fairly simple. It measures how many people come to a single page of a site and then hit the back button. [...]
Continue reading...What is a Long Tail and What Does It Have to Do with Keywords?
What is a Long Tail and What Does It Have to Do with Keywords? When it comes to researching and selecting keywords you will often hear the term “Long Tail” and it can be confusing. The name for “Long Tail” searches is credited to Chris Anderson, the editor of Wired Magazine. The concept is fairly simple. When [...]
Continue reading...Website Extras – What Brings Visitors to Your Site?
Website Extras – What Brings Visitors to Your Site? Ninth in a series of articles on SEO and website marketing appearing every Thursday. Why should people come to your website? No seriously, what is the answer to this question? If the only answer that you can come up with is “to buy things from our company” and/or “to [...]
Continue reading...Web 2.0 Rant
Web 2.0 Rant This is really off topic from SEO, but I do want to get it off my chest. I hate it when people call for websites to be built with “web 2.0 designs”. “Web 2.0” is a buzzword often used by executives and managers who haven’t bothered to think through what they really want. Usually [...]
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Tuesday, November 10, 2009
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Written by: Susan Tatum