Clicks 'n Conversions Blog

Searching for C-Level Executives – update

Searching for C-Level Executives – update Reaching C-Level executives is a high priority – and a big challenge — for many technology marketers. A couple of months ago I questioned whether or not C-Level executives use search engines. I believe they do, but the most recent research I could find was not very recent. Yesterday it was [...]

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Search Marketing Is Big and Getting Bigger

Search Marketing Is Big and Getting Bigger Is Search Engine Marketing (organic optimization, pay-per-click advertising, paid inclusion) part of your marketing program? It should be. If you’re a regular reader of TechnoBuzz or you know me personally you know I believe that online visibility is a key to successful software or technology marketing. And online visibility starts [...]

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