Tag Archive | "sales"
The Link Between Sloppy Writing and Business
Wow! Who knew that grammar could evoke such passion? Over the past two weeks, I’ve asked groups on several social networking sites, including LinkedIn, Ryze, and bizSugar, to weigh in on the subject of writing errors and its impact to business. Clearly, there are some people who believe that content should be judged on substance, [...]
Continue reading...Measure Your Marketing for Big Improvements in 2010
Measure Your Marketing for Big Improvements in 2010 If I could get you to do one single marketing-related thing in 2010 it would be to start actively measuring – and acting on – the performance of your marketing program. If you’re already measuring, start holding people accountable. And if you’re already doing that, call me. We [...]
Continue reading...3 Essential Marketing Strategies for Increasing Sales.
3 Essential Marketing Strategies for Increasing Sales. Marketing’s job is to help increase sales. That’s all. I’ve said this so many times & lived it so long, it surprises me to run across people who don’t get it. Understanding – and remembering – this admittedly simple concept can make a huge difference in the success of [...]
Continue reading...Back away from the shiny marketing object.
Back away from the shiny marketing object. Lately I seem to be getting a flood of questions from business owners who’ve fallen into a “shiny object” marketing trap. That is, they are spending money – sometimes lots of it – on award winning ad campaigns, image and branding programs and other activities that look great but [...]
Continue reading...Technology Marketing Fundamentals. Your Best Competitive Advantage.
Technology Marketing Fundamentals. Your Best Competitive Advantage. This week I’m going to write about the fundamentals of technology marketing. Hey. It may sound boring but it’s a great competitive advantage. If you pay attention to the fundamentals, you’ll waste less money. I’ve been thinking about this topic since Leonard Wadewitz of CompTIA University asked me to update [...]
Continue reading...Should high tech marketers post prices for all to view?
Do you post your prices on your website? The wisdom and/or necessity of this in some ways depends on whether you are marketing SaaS, enterprise software, support or consulting services or other kinds of products. Anne Holland at MarketingSherpa makes some very good points in favor of posting pricing in her recent blog post Should You [...]
Continue reading...Talk to me but remember I don’t speak the language
This article was first published September 18, 2007 on the Tatum Marketing blog Everyday languages – English, Spanish, Chinese, Hindi, whatever – are not the only language challenges in technology marketing. Technical jargon can kill a conversation just as quickly. And, it’s much more difficult to avoid. Every industry & every function – even marketing – has [...]
Continue reading...Improving Technology Marketing Results – Taking the 1st Step.
This article first appeared January 23, 2008 in the Tatum Marketing Blog Yesterday I wrote about two strategies for using marketing to increase sales – 1) increase inbound traffic or leads and 2) improve conversion rates. (Actually I wrote about three strategies, but I’m not going to talk about adding products or services anymore. At least [...]
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Tuesday, February 2, 2010
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Written by: Sue Anderson