Clicks 'n Conversions Blog

Tech Marketing Fundamental #5: Make Sure Sales & Marketing Are Aligned

This article was first published May 30, 2008 on the Tatum Marketing blog You may think the subject of this post – the importance of aligning sales and marketing teams – is pretty obvious. After all, marketing and sales are vital parts of the same process. Cooperation should be automatic. Surprisingly, this isn’t the case in [...]

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