Clicks 'n Conversions Blog

PPC: the Times They Are a Changin’

PPC: the Times They Are a Changin’ As I look today at what it takes to succeed in Pay-per-click advertising and compare it to requirements of the past, I have but one response – Whoa! That’s not my actual response but I never know who’s reading this. Anyway as Bob Dylan noted many decades ago [...]

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Keyword Ranking and Being Number 1

Keyword Ranking and Being Number 1 In my last article I talked about how to compile a list of possible keywords. Eventually you will have to narrow down your list and select the best keywords to focus on. One of the most important – and often overlooked – aspects of a keyword is its search [...]

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