If you’re like many marketers and business owners I speak with, you may be stalled in your marketing efforts because you’re not sure where to focus next. If so, this article is for you. Even if you’re not exactly standing still, distractions can consume valuable resources and kill your marketing efforts. Here’s how to avoid [...]
Continue reading...Banish fuzzy thinking Andy (Parkinson, our CEO) and I sat down yesterday over lunch at Paco’s Tacos to talk about the best market for one of our new services (more on that in a future post). At Andy’s suggestion, we first made a list of qualities a good target market for this service must have. [...]
Continue reading...5 Things You Should Do Now to Prepare for the Recovery Earlier this week I saw a report from Computer Economics (IT Spending Forecast for 2009-2010) predicting that spending on IT equipment and software will recover faster from this recession than it did after the 2000 technology meltdown. Furthermore, the recovery will begin in early [...]
Continue reading...This article was first published December 3, 2008 on the Tatum Marketing blog. By now you’ve probably read one or more of the jillion articles being published on the subject of how and why you should market in a recession. But, let’s face it. Marketing in a recession is not right for all companies. How [...]
Continue reading...This article first appeared June 23, 2007 in the Tatum Marketing blog. Sure, it seems obvious. Why would any company spend even a dollar chasing the wrong prospects? It’s easier than you might think, and it has to do with perception versus reality. The people or companies you think are your ideal prospects may not [...]
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Thursday, March 10, 2011
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Written by: Susan Tatum