Clicks 'n Conversions Blog

5 Things You Should Do Now to Prepare for the Recovery

5 Things You Should Do Now to Prepare for the Recovery Earlier this week I saw a report from Computer Economics (IT Spending Forecast for 2009-2010) predicting that spending on IT equipment and software will recover faster from this recession than it did after the 2000 technology meltdown. Furthermore, the recovery will begin in early 2010. This [...]

Continue reading...

Nine Ways to Know It’s Time to Expand Your Marketing

This article was first published December 3, 2008 on the Tatum Marketing blog. By now you’ve probably read one or more of the jillion articles being published on the subject of how and why you should market in a recession. But, let’s face it. Marketing in a recession is not right for all companies. How do you [...]

Continue reading...

How to Waste Money on Marketing. Tactic #4: Chase the Wrong Prospects

This article first appeared June 23, 2007 in the Tatum Marketing blog. Sure, it seems obvious. Why would any company spend even a dollar chasing the wrong prospects? It’s easier than you might think, and it has to do with perception versus reality. The people or companies you think are your ideal prospects may not be. Before [...]

Continue reading...