Clicks 'n Conversions Blog

Making Marketing Happen – Are Baby Steps Better?

Making Marketing Happen – Are Baby Steps Better? I’ve been thinking a lot lately about what keeps good business owners from running a good marketing program. Based on my double-digit years of marketing experience, I feel comfortable in saying that the real reason most companies have less than stellar marketing results is not because of lack [...]

Continue reading...

Simplify Your Marketing – Take Aim

About a year and a half ago (in April 2007) I wrote an article called “Having trouble reaching your marketing objectives? Borrow from the “Simple-ology” Approach”. I’d been experimenting with an online productivity tool called Simple-ology. Its basic premise is that in order to become more successful you must: •Clearly define your target •Focus all of your [...]

Continue reading...