Tag Archive | "PR"
6 Dangerous Do-It-Yourself Marketing Applications
Have you noticed the explosion in applications to help you do your own marketing? Most are great tools. In concept they lower costs and make it easier for smaller companies to run big-company marketing programs. Unfortunately, as things become cheaper and easier to do, they also become more poorly done. At Clicks ‘n Conversions we [...]
Continue reading...It’s Time to Abandon Antiquated Beliefs about PR (Part 3 of 3)
Today I wrap up the PR case study I started in early July. Click here to read the story from the beginning. PR case study lesson #4: Make your press releases interactive This is the first release where I experimented with video, and I was surprised to see how many people took the time to [...]
Continue reading...It’s Time to Abandon Antiquated Beliefs about PR: Part 2 of 3
Two weeks ago, we saw how a low-cost PR distribution service compared to a free distribution service. Today we continue the story and review lessons learned. What effect, if any, did the press release have on website traffic? The second chart answers this question. Both the total number of visitors and total number of unique [...]
Continue reading...It’s Time to Abandon Antiquated Beliefs About PR (Part 1 of 3)
“I’m too small.” “It’s too expensive.” “I don’t see the value.” “We don’t have anything newsworthy to write about.” These are just a few of the comments I hear from clients when the subject of PR comes up. Most people still believe that press releases are only for large corporations with deep pockets. But it’s [...]
Continue reading...3 Tried and True Free Press Release Distribution Services
Sometimes it’s true — you get what you pay for. After trying many free press release services, I’ve come to the conclusion that most are not worth the time and aggravation. However, there are a few freebie PR sites that I consider a cheapskate marketer’s dream. Here are three of my favorites. To make my [...]
Continue reading...How to Drive Traffic to Your Business Technology Website
How to Drive Traffic to Your Business Technology Website By popular request, this post is a high level look at some of the tactics technology marketers can use to increase the traffic (or leads) going to your website. You could make a pretty good argument that virtually any marketing tactic can be used to create [...]
Continue reading...High Tech Marketers: Are You Ready For a PR Agency?
High Tech Marketers: Are You Ready For a PR Agency? You love your product / your company / your technology (pick one, two or all), and the world needs to know about it. It’s time to get a PR agency, right? Maybe. Engaging an agency too soon or without proper preparation can be a monumental [...]
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Thursday, February 3, 2011
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Written by: Susan Tatum