Tag Archive | "ppc"
What is a Long Tail and What Does It Have to Do with Keywords?
What is a Long Tail and What Does It Have to Do with Keywords? When it comes to researching and selecting keywords you will often hear the term “Long Tail” and it can be confusing. The name for “Long Tail” searches is credited to Chris Anderson, the editor of Wired Magazine. The concept is fairly [...]
Continue reading...Search Marketing Is Big and Getting Bigger
Search Marketing Is Big and Getting Bigger Is Search Engine Marketing (organic optimization, pay-per-click advertising, paid inclusion) part of your marketing program? It should be. If you’re a regular reader of TechnoBuzz or you know me personally you know I believe that online visibility is a key to successful software or technology marketing. And online [...]
Continue reading...PPC Ad Factors: Which Ones Are Most Important?
PPC Ad Factors: Which Ones Are Most Important? Do some aspects of a pay-per-click ad drive more clicks than others? A recent Business-to-Business Search survey from Enquiro Research shows that yes, some parts of a pay per click ad are more “important” than others for generating clicks from technical buyers. I think it’s more accurate [...]
Continue reading...Why Pay per Click Advertising Wastes Money and What to Do About It.
Pay per Click advertising (PPC) makes it dangerously simple to waste a lot of money. I see it happening all the time. We could blame it on Google Adwords – which makes it deceptively easy to set up a PPC campaign and leads advertisers to believe that the whole thing is a cake walk. But, [...]
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Thursday, November 5, 2009
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Written by: Eric Gerds