Tag Archive | "ppc"
7 Reasons You Should Be Using Pay-Per-Click Advertising
1. Pay-Per-Click Advertising Is Profoundly Measurable Having long ago paid my dues in a marketing world where we spent money – big money – based on the loudest (or highest paid) person’s opinion, I have learned to embrace any marketing tactic whose cost and contribution to sales I can measure. Pay-per-click advertising is as measurable as [...]
Continue reading...Paperclip Advertising?
E-marketing is my business so it probably comes as no surprise that I use the term “pay-per-click advertising” fairly often. What is surprising – to me anyway – is the frequency with which I get silence, blank stares or – my personal favorite – “what’s paperclip advertising?” as a response. This isn’t a slam against anyone [...]
Continue reading...Listening to Keywords
One of the beauties of pay-per-click advertising – and organic SEO – is how much you can understand about the potential buyer just by the words they use. TechTarget & Google , in a recent report on Search Behavior of IT Buyers Online During the Purchase Process , clustered keywords into four groups: brand, issue/opportunity, solution [...]
Continue reading...Will PPC Work for You – the Report
Pay-per-click advertising is an awesome marketing tactic for some companies. For others it’s a total waste of time and money. Last month I mentioned our soon-to-be-published free report called Will PPC Work for Me? I’m happy to tell you it’s now available. The report gives you a proven formula for deciding whether or not PPC can work [...]
Continue reading...PPC: the Times They Are a Changin’
PPC: the Times They Are a Changin’ As I look today at what it takes to succeed in Pay-per-click advertising and compare it to requirements of the past, I have but one response – Whoa! That’s not my actual response but I never know who’s reading this. Anyway as Bob Dylan noted many decades ago – the [...]
Continue reading...Will Pay-Per Click work for you?
Will Pay-Per Click work for you? Happy New Year everyone! In the 4th quarter of last year we began getting more than the usual amount of contact from companies interested in trying pay per click – whether for the first time or after a less-than-successful previous attempt. This increased interest is not terribly surprising given a number [...]
Continue reading...Forget about leads – worry about traffic.
Forget about leads – worry about traffic. Lately the technology business leaders I talk with tend to be in one of two camps. They either want to generate more leads or they want to generate more traffic. The traffic guys tend to be those who sell online. Those who don’t sell online still think in terms [...]
Continue reading...Looking Differently at Links
Looking Differently at Links We’ve all followed links from one website to another, but did you know these links are an important part of search engine rankings? Over the past couple of years, links – especially inbound links pointing toward your website from other sites, have come to be a sign of relevance and authority. The more [...]
Continue reading...Keyword Selection – In the Words of Your Customers
Keyword Selection – In the Words of Your Customers Today’s search engine marketing tip for technology marketers covers the first “rule” of keyword selection: choose the words your prospects will use to find a product or service like yours. Read that sentence again. This is very different from using the words you use to describe your product. I [...]
Continue reading...Getting Starting in Pay Per Click Advertising? Go with Google
Getting Starting in Pay Per Click Advertising? Go with Google Once you’ve come to the realization that – for traffic building purposes – every software or technology marketer needs to be active in paid search marketing, the place to start is with Adwords – Google’s massive advertising program. Yes, there are other search marketing options – notably [...]
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Wednesday, April 14, 2010
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Written by: Susan Tatum