Tag Archive | "pay per click"
5 Tests to Increase Conversion Rates on Landing Pages
5 Tests to Increase Conversion Rates on Landing Pages Landing pages play a key role in the success of any technology marketing program and the objective is a no-brainer – get the visitor to take a specific action. What percentage of visitors to your landing pages do what you want them to do? (By the way, [...]
Continue reading...Search Marketing Is Big and Getting Bigger
Search Marketing Is Big and Getting Bigger Is Search Engine Marketing (organic optimization, pay-per-click advertising, paid inclusion) part of your marketing program? It should be. If you’re a regular reader of TechnoBuzz or you know me personally you know I believe that online visibility is a key to successful software or technology marketing. And online visibility starts [...]
Continue reading...PPC Ad Factors: Which Ones Are Most Important?
PPC Ad Factors: Which Ones Are Most Important? Do some aspects of a pay-per-click ad drive more clicks than others? A recent Business-to-Business Search survey from Enquiro Research shows that yes, some parts of a pay per click ad are more “important” than others for generating clicks from technical buyers. I think it’s more accurate to say [...]
Continue reading...Organize PPC Keywords into Tighter Ad Groups for Enhanced Results.
Organize PPC Keywords into Tighter Ad Groups for Enhanced Results. Lately I’ve been looking at many technology pay-per-click campaigns – both as part of our PPC Management service and our Marketing Coaching program. Here’s one of the first recommendations I almost always find myself making: Take a closer look at your ad groups – you probably need [...]
Continue reading...Why Pay per Click Advertising Wastes Money and What to Do About It.
Pay per Click advertising (PPC) makes it dangerously simple to waste a lot of money. I see it happening all the time. We could blame it on Google Adwords – which makes it deceptively easy to set up a PPC campaign and leads advertisers to believe that the whole thing is a cake walk. But, [...]
Continue reading...Set up an Adwords Account & Campaign in 15 minutes or Less
We’re talking about pay per click advertising for software and technology marketers. You know you need to do it and the place to start is Google – even if for no other reason than Google controls around 77% of the search market. Google makes it beyond easy to set up and manage an Adwords account. The [...]
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Friday, November 6, 2009
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Written by: Susan Tatum