Tag Archive | "messaging"

5 Ingredients for Awesome Marketing

Tuesday, March 1, 2011

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   Written by: Susan Tatum

Skip the plan – here’s all you need. Instead of worrying about a detailed marketing plan, get your essentials in order and then get going. What do you need for really great marketing? That’s easy. A market A message Some goals A website Action Who is going to buy your product or service? Key word: [...]

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B2B Marketing in a Down Economy – 4 Changes You Need to Make

Friday, November 6, 2009

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   Written by: Susan Tatum

B2B Marketing in a Down Economy – 4 Changes You Need to Make Over on the Funnelholic blog, Craig Rosenburg has posted an interesting article called 3 Changes Marketers Must Make to Survive in this Post-Apocalyptic World. There’s a wealth of information on this blog about holding marketing accountable and ensuring your programs deliver results. [...]

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Can prospects really understand what makes you unique?

Thursday, November 5, 2009

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   Written by: Susan Tatum

Can prospects really understand what makes you unique? Let’s face it. Technology buyers have lots of choices. They don’t HAVE to do business with us. They can almost always solve their problems in other ways or with someone else’s product or service. The trick is to make them want to do business with you – [...]

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Are competitive options paralyzing your prospects?

Wednesday, November 4, 2009

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   Written by: Susan Tatum

Are competitive options paralyzing your prospects? In yesterday’s post I talked about the dangers of taking a “me too” approach to your marketing. Let’s look a little more closely a why “me too” marketing is such a bad idea. We all know there’s plenty of competition in every market. And buyers face a plethora of [...]

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