Clicks 'n Conversions Blog

B2B Marketing in a Down Economy – 4 Changes You Need to Make

B2B Marketing in a Down Economy – 4 Changes You Need to Make Over on the Funnelholic blog, Craig Rosenburg has posted an interesting article called 3 Changes Marketers Must Make to Survive in this Post-Apocalyptic World. There’s a wealth of information on this blog about holding marketing accountable and ensuring your programs deliver results. I won’t [...]

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Can prospects really understand what makes you unique?

Can prospects really understand what makes you unique? Let’s face it. Technology buyers have lots of choices. They don’t HAVE to do business with us. They can almost always solve their problems in other ways or with someone else’s product or service. The trick is to make them want to do business with you – and [...]

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Are competitive options paralyzing your prospects?

Are competitive options paralyzing your prospects? In yesterday’s post I talked about the dangers of taking a “me too” approach to your marketing. Let’s look a little more closely a why “me too” marketing is such a bad idea. We all know there’s plenty of competition in every market. And buyers face a plethora of options that [...]

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