Clicks 'n Conversions Blog

The Secret to Action-Oriented Marketing Measurement

The Secret to Action-Oriented Marketing Measurement Last week I wrote about the marketing metrics we track at Clicks ‘n Conversions and I promised to share the secret to developing a tracking system that drives change. Well, here it is: to be truly useful, a marketing measurement system must do more than just track where you [...]

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Tech Companies Expect 60% of New Leads to Come from Marketing.

This article was first published November 14, 2007 on the Tatum Marketing blog Once upon a time, say back in the 90s and the early 2000s, lead generation was widely considered to be the responsibility of the sales team. Not so now. According to business-to-business & technology marketing studies, sales people can typically find about [...]

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