Clicks 'n Conversions Blog

Nine Ways to Know It’s Time to Expand Your Marketing

This article was first published December 3, 2008 on the Tatum Marketing blog. By now you’ve probably read one or more of the jillion articles being published on the subject of how and why you should market in a recession. But, let’s face it. Marketing in a recession is not right for all companies. How [...]

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Landing Page Optimization: Is short copy or long copy more effective?

This article first appeared October 4, 2007 on the Tatum Marketing blog. One of the most hotly debated issues in online marketing is whether long copy or short copy is the best for generating conversions on a web landing page. Last week I watched a webinar sponsored by Omniture and featuring Dr. Flint McGlaughlin, founder [...]

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How to Waste Money on Marketing. Tactic #4: Chase the Wrong Prospects

This article first appeared June 23, 2007 in the Tatum Marketing blog. Sure, it seems obvious. Why would any company spend even a dollar chasing the wrong prospects? It’s easier than you might think, and it has to do with perception versus reality. The people or companies you think are your ideal prospects may not [...]

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