Tag Archive | "marketing"
What makes a killer marketing system? Here are 7 prime components.
What makes a killer marketing system? Here are 7 prime components. I just completed a new report (I’ll post a copy here soon) on the 7 most common – and deadly – marketing mistakes made by enterprise software companies. The number one mistake, the one I see most often, is trying to market a product or [...]
Continue reading...What professional creative talent brings to the marketing table.
Now that everyone and their brother have a pretty decent digital camera we’re suddenly swamped with clients who want to take their own product shots and / or management head shots to save a little money. This is not a good idea. The presence of a digital camera – no matter how many pixels it delivers – [...]
Continue reading...Simplify Your Marketing – Take Aim
About a year and a half ago (in April 2007) I wrote an article called “Having trouble reaching your marketing objectives? Borrow from the “Simple-ology” Approach”. I’d been experimenting with an online productivity tool called Simple-ology. Its basic premise is that in order to become more successful you must: •Clearly define your target •Focus all of your [...]
Continue reading...Simply put, persistence is a critical component of successful marketing.
This article was first published May 7, 2007 on the Tatum Marketing blog Simply put, persistence is a critical component of successful marketing. My two previous posts have covered a loose connection I discovered between Mark Joyner’s “simple-ology: the science of getting what you want” and marketing. It’s a simple, three-step process to hit a target. The [...]
Continue reading...Technology Marketers – Why You Need an Internet Marketing Strategy
This article was first published September 28, 2007 on the Tatum Marketing blog I was reminded again this week as I looked at yet another new client’s poorly executed website that even some technology companies are failing to take internet marketing seriously. And these are people who really should know better. Paul Christ has a very good [...]
Continue reading...Nine Ways to Know It’s Time to Expand Your Marketing
This article was first published December 3, 2008 on the Tatum Marketing blog. By now you’ve probably read one or more of the jillion articles being published on the subject of how and why you should market in a recession. But, let’s face it. Marketing in a recession is not right for all companies. How do you [...]
Continue reading...Landing Page Optimization: Is short copy or long copy more effective?
This article first appeared October 4, 2007 on the Tatum Marketing blog. One of the most hotly debated issues in online marketing is whether long copy or short copy is the best for generating conversions on a web landing page. Last week I watched a webinar sponsored by Omniture and featuring Dr. Flint McGlaughlin, founder of Marketing [...]
Continue reading...How to Waste Money on Marketing. Tactic #4: Chase the Wrong Prospects
This article first appeared June 23, 2007 in the Tatum Marketing blog. Sure, it seems obvious. Why would any company spend even a dollar chasing the wrong prospects? It’s easier than you might think, and it has to do with perception versus reality. The people or companies you think are your ideal prospects may not be. Before [...]
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Wednesday, November 4, 2009
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Written by: Susan Tatum