Tag Archive | "marketing"
REAL Marketing Strategy #3: Remember the prospects who aren’t ready to buy yet.
REAL Marketing Strategy #3: Remember the prospects who aren’t ready to buy yet. Here’s a fact that sometimes surprises our new clients, but we find it to be true over and over again. 75% (or more) of your best prospects are not ready to buy right now. 25% aren’t even ready to give you the [...]
Continue reading...Technology Peer Groups Explore Lead Generation (Among Other Things)
Technology Peer Groups Explore Lead Generation (Among Other Things) This post is for those of you who own or run technology companies – or know someone who does. You may be familiar with the concept of peer groups – lots of company owners use them as a sounding board / advisory board / board of [...]
Continue reading...The simple brilliance of conquering one market at a time.
The simple brilliance of conquering one market at a time. A few days ago, I talked about a simple approach to marketing success that encompasses basically these three steps: 1) identify your potential target markets, 2) pick the best one, and 3) stick with it. I am borrowing from Mark Joyner’s Simple-ology method of achieving [...]
Continue reading...Think of the Website as a Marketing Hub
Think of the Website as a Marketing Hub If there is a universal marketing tool beyond business cards – the one thing that every business needs — it’s a website. I don’t know of a single company, especially a business-to-business company, that doesn’t need a very good website. Go ahead. Send me all your examples [...]
Continue reading...What is Marketing’s Primary Purpose.
What is Marketing’s Primary Purpose. I was having a get-to-know-you conversation with a new prospect the other day, and I realized that as bright and successful as this person is, he really didn’t know what marketing could or should do for him. This, in my experience, is an all-too-common situation, so I decided to try [...]
Continue reading...What makes a killer marketing system? Here are 7 prime components.
What makes a killer marketing system? Here are 7 prime components. I just completed a new report (I’ll post a copy here soon) on the 7 most common – and deadly – marketing mistakes made by enterprise software companies. The number one mistake, the one I see most often, is trying to market a product [...]
Continue reading...What professional creative talent brings to the marketing table.
Now that everyone and their brother have a pretty decent digital camera we’re suddenly swamped with clients who want to take their own product shots and / or management head shots to save a little money. This is not a good idea. The presence of a digital camera – no matter how many pixels it [...]
Continue reading...Simplify Your Marketing – Take Aim
About a year and a half ago (in April 2007) I wrote an article called “Having trouble reaching your marketing objectives? Borrow from the “Simple-ology” Approach”. I’d been experimenting with an online productivity tool called Simple-ology. Its basic premise is that in order to become more successful you must: •Clearly define your target •Focus all [...]
Continue reading...Simply put, persistence is a critical component of successful marketing.
This article was first published May 7, 2007 on the Tatum Marketing blog Simply put, persistence is a critical component of successful marketing. My two previous posts have covered a loose connection I discovered between Mark Joyner’s “simple-ology: the science of getting what you want” and marketing. It’s a simple, three-step process to hit a [...]
Continue reading...Technology Marketers – Why You Need an Internet Marketing Strategy
This article was first published September 28, 2007 on the Tatum Marketing blog I was reminded again this week as I looked at yet another new client’s poorly executed website that even some technology companies are failing to take internet marketing seriously. And these are people who really should know better. Paul Christ has a [...]
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Thursday, November 5, 2009
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Written by: Susan Tatum