Tag Archive | "marketing"
The Link Between Sloppy Writing and Business
Wow! Who knew that grammar could evoke such passion? Over the past two weeks, I’ve asked groups on several social networking sites, including LinkedIn, Ryze, and bizSugar, to weigh in on the subject of writing errors and its impact to business. Clearly, there are some people who believe that content should be judged on substance, [...]
Continue reading...Making Marketing Happen – Are Baby Steps Better?
Making Marketing Happen – Are Baby Steps Better? I’ve been thinking a lot lately about what keeps good business owners from running a good marketing program. Based on my double-digit years of marketing experience, I feel comfortable in saying that the real reason most companies have less than stellar marketing results is not because of lack [...]
Continue reading...Beware the Power of Blogs
Beware the Power of Blogs Happy New Year to everyone. I realize this is supposed to be a series about SEO and web marketing, and blogging is not normally considered part of that work. But I ran across some interesting statistics about blogging and wanted to share them and some thoughts on the subject before the information [...]
Continue reading...How to Provoke Action from Your Prospects
How to Provoke Action from Your Prospects Yesterday a client sent me a great article from the Harvard Business Review called In a Downturn, Provoke Your Customers. I urge you to read it. The premise of the article – which is written by Philip Lay, Todd Hewlin and Geoffrey Moore – is that you can motivate executives [...]
Continue reading...How Do You Know?
How Do You Know? “The plural of anecdote is not data.” I ran across this quote on Brad Feld’s blog, Feld Thoughts, recently. I like it so much that if I were the type I’d have it made into a tattoo. Its origin is complicated so I’ll just send you here if you want to read about [...]
Continue reading...High Tech Marketers: Are You Ready For a PR Agency?
High Tech Marketers: Are You Ready For a PR Agency? You love your product / your company / your technology (pick one, two or all), and the world needs to know about it. It’s time to get a PR agency, right? Maybe. Engaging an agency too soon or without proper preparation can be a monumental waste. Before you [...]
Continue reading...5 Things You Should Do Now to Prepare for the Recovery
5 Things You Should Do Now to Prepare for the Recovery Earlier this week I saw a report from Computer Economics (IT Spending Forecast for 2009-2010) predicting that spending on IT equipment and software will recover faster from this recession than it did after the 2000 technology meltdown. Furthermore, the recovery will begin in early 2010. This [...]
Continue reading...10 Questions that Drive Increased B2B Marketing Campaign Results.
10 Questions that Drive Increased B2B Marketing Campaign Results. Over the years I’ve noticed that B2B marketing programs tend to revolve around a single tactic. An ad campaign. A direct mail campaign. An email campaign. If you or your marketing people are still looking at a single marketing tactic as a “campaign”, you have an opportunity get [...]
Continue reading...B2B Marketing Tip #12: Stop Wasting Money on Collateral
B2B Marketing Tip #12: Stop Wasting Money on Collateral I was on a tour of a new client’s office recently when Jacob, the company president, opened a door to a storage room piled nearly floor to ceiling with boxes and boxes of marketing collateral. There were presentation folders, product spec sheets, and a glossy corporate brochure. “We [...]
Continue reading...Are trade shows worth the marketing effort?
Are trade shows worth the marketing effort? If I had a dollar for every time I’ve heard a CFO rant about the high cost and no measurable results of trade shows, I’d have, well honestly, I’d have about 10 bucks. But the point is: the CFOs may be right. There’s no doubt about it, trade shows can [...]
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Tuesday, February 2, 2010
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Written by: Sue Anderson