Tag Archive | "marketing"
6 Dangerous Do-It-Yourself Marketing Applications
Have you noticed the explosion in applications to help you do your own marketing? Most are great tools. In concept they lower costs and make it easier for smaller companies to run big-company marketing programs. Unfortunately, as things become cheaper and easier to do, they also become more poorly done. At Clicks ‘n Conversions we [...]
Continue reading...When Marketing is a Waste – Part 1: Your Sales People Can’t Sell
Recently we did our job so well, we got fired. Yep. We increased leads and lowered the cost per qualified lead. We built a marketing machine that monthly delivered more than twice the number of qualified leads our client had ever received without them spending one dollar more. But something went terribly wrong. While we [...]
Continue reading...One Hour Marketing Intro
“The most effective way to do it, is to do it.” Amelia Earhart As I was writing yesterday’s article on Finding Time for Marketing I began to wonder about the minimum amount of time a business owner has to spend on marketing to actually make something happen. Can enough be accomplished in just an hour [...]
Continue reading...Finding Time for Marketing
Lately I’ve been talking a lot about getting your marketing program started or focused or accelerated – whatever your company needs in order to make your 2011 revenue goals. Maybe it’s just that first of the year thing. As you might imagine, I hear a lot of excuses about why marketing is slow to happen. [...]
Continue reading...When to start marketing
Over the years I’ve noticed a common thread in the appearance of marketing on a business owner’s priority list. It coincides with the sales team maxing out their ability to produce enough leads through personal contacts and networking. This is true even if the “sales team” is the business owner alone. From this perspective, it’s [...]
Continue reading...The Link Between Sloppy Writing and Business
Wow! Who knew that grammar could evoke such passion? Over the past two weeks, I’ve asked groups on several social networking sites, including LinkedIn, Ryze, and bizSugar, to weigh in on the subject of writing errors and its impact to business. Clearly, there are some people who believe that content should be judged on substance, [...]
Continue reading...Making Marketing Happen – Are Baby Steps Better?
Making Marketing Happen – Are Baby Steps Better? I’ve been thinking a lot lately about what keeps good business owners from running a good marketing program. Based on my double-digit years of marketing experience, I feel comfortable in saying that the real reason most companies have less than stellar marketing results is not because of [...]
Continue reading...Beware the Power of Blogs
Beware the Power of Blogs Happy New Year to everyone. I realize this is supposed to be a series about SEO and web marketing, and blogging is not normally considered part of that work. But I ran across some interesting statistics about blogging and wanted to share them and some thoughts on the subject before [...]
Continue reading...How to Provoke Action from Your Prospects
How to Provoke Action from Your Prospects Yesterday a client sent me a great article from the Harvard Business Review called In a Downturn, Provoke Your Customers. I urge you to read it. The premise of the article – which is written by Philip Lay, Todd Hewlin and Geoffrey Moore – is that you can [...]
Continue reading...How Do You Know?
How Do You Know? “The plural of anecdote is not data.” I ran across this quote on Brad Feld’s blog, Feld Thoughts, recently. I like it so much that if I were the type I’d have it made into a tattoo. Its origin is complicated so I’ll just send you here if you want to [...]
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Thursday, February 3, 2011
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Written by: Susan Tatum