Tag Archive | "marketing tactics"

Will Pay-Per Click work for you?

Wednesday, January 6, 2010

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   Written by: Susan Tatum

Will Pay-Per Click work for you?

Will Pay-Per Click work for you? Happy New Year everyone! In the 4th quarter of last year we began getting more than the usual amount of contact from companies interested in trying pay per click – whether for the first time or after a less-than-successful previous attempt. This increased interest is not terribly surprising given [...]

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Are trade shows worth the marketing effort?

Friday, November 6, 2009

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   Written by: Susan Tatum

Are trade shows worth the marketing effort? If I had a dollar for every time I’ve heard a CFO rant about the high cost and no measurable results of trade shows, I’d have, well honestly, I’d have about 10 bucks. But the point is: the CFOs may be right. There’s no doubt about it, trade [...]

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