Tag Archive | "marketing system"
How to Design a Solid Technology Marketing System
How to Design a Solid Technology Marketing System Last week I wrote about the five fundamentals of successful technology marketing in an overview of how a complete marketing program fits together. This week I want to give you a more tactical approach to designing a solid marketing system or improving the one you have. Sometimes [...]
Continue reading...Preparing to Market Technology in an Economic Downturn
Preparing to Market Technology in an Economic Downturn “Software vendors face rough economic waters in 2008” according to Richard Martin at InformationWeek. You can read the article to find out more about Richard’s prediction. I want to talk here about what that means – or should mean – for your marketing budget. In tough economic [...]
Continue reading...Designing a Lead Nurturing System: Part Two – Your Marketing Database
Designing a Lead Nurturing System: Part Two – Your Marketing Database If you’re going to consistently develop prospects into sales-ready leads or customers, you’ll need a good marketing database. Even if you have a relatively small number of prospects, the cost of an online system to manage data and communications is so low (as in [...]
Continue reading...The simple brilliance of conquering one market at a time.
The simple brilliance of conquering one market at a time. A few days ago, I talked about a simple approach to marketing success that encompasses basically these three steps: 1) identify your potential target markets, 2) pick the best one, and 3) stick with it. I am borrowing from Mark Joyner’s Simple-ology method of achieving [...]
Continue reading...What is Marketing’s Primary Purpose.
What is Marketing’s Primary Purpose. I was having a get-to-know-you conversation with a new prospect the other day, and I realized that as bright and successful as this person is, he really didn’t know what marketing could or should do for him. This, in my experience, is an all-too-common situation, so I decided to try [...]
Continue reading...Simply put, persistence is a critical component of successful marketing.
This article was first published May 7, 2007 on the Tatum Marketing blog Simply put, persistence is a critical component of successful marketing. My two previous posts have covered a loose connection I discovered between Mark Joyner’s “simple-ology: the science of getting what you want” and marketing. It’s a simple, three-step process to hit a [...]
Continue reading...Technology Marketers Need a Systematic Approach
This article was first published June 19, 2008 on the Tatum Marketing blog Since I’ve been on a streak of writing about designing a great lead nurturing system, I was especially interested in Laura Ramos’ recent interview in BtoB’s 2008 Lead Generation Guide. Laura is a principal analyst at Forrester Research. Here’s what she has [...]
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Friday, November 6, 2009
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Written by: Susan Tatum